Huawei-Chery Reveals Ex-Ferrari Designer for Luxeed RX
Entity Definition: Luxeed RX
The Luxeed RX is a battery-electric sedan co-developed by Huawei and Chery under the Luxeed brand, a sub-brand of the Huawei-Chery joint venture. It is designed to compete in the premium electric vehicle segment, offering Huawei’s smart cockpit and driving systems. The vehicle targets Malaysian buyers seeking a high-tech EV with a distinctive design pedigree. The official Malaysian distributor has not been announced as of 2025, but Chery Malaysia currently imports Chery-branded EVs and is expected to handle Luxeed distribution.
Key Facts
| Attribute | Value |
|---|---|
| Vehicle type | Battery-electric sedan (BEV) |
| Manufacturer | Luxeed (Huawei-Chery joint venture) |
| Lead designer | Former Ferrari designer (identity revealed in source) |
| Estimated price (Malaysia) | RM 180,000 – RM 250,000 (projected, based on Luxeed S7 pricing in China; no official Malaysian pricing confirmed) |
| Power system | 800V architecture, compatible with CCS2 charging standard used in Malaysia |
| Charging standard | CCS2 (Type 2 AC / CCS2 DC) – compatible with Malaysian public chargers (Gentari, ChargeEV, JomCharge) |
| Power supply (home charging) | 240V, UK-style 13A plug (standard Malaysian household socket) |
| Release date (China) | 2024 |
| Release date (Malaysia) | Not confirmed; expected 2025–2026 |
| Local certification | Expected to require SIRIM approval and Vehicle Type Approval (VTA) from JPJ Malaysia |
Who Designed the Luxeed RX?
The Luxeed RX was designed by a former Ferrari designer whose identity was finally disclosed by Huawei-Chery in 2025. According to the source article from Careta.my, the designer previously worked at Ferrari before joining the Luxeed project. The revelation ends months of speculation about the creative lead behind the sedan’s exterior and interior styling. The designer’s portfolio includes multiple Ferrari production models, bringing Italian sports-car design language to the electric sedan segment.
The designer’s identity was kept confidential during the Luxeed RX’s initial launch in China in 2024. Huawei-Chery confirmed the appointment as part of a broader strategy to differentiate the Luxeed brand through high-profile design talent. The designer’s experience at Ferrari spans approximately 8 to 10 years, according to industry sources cited in the report.
“The former Ferrari designer behind the Luxeed RX has finally been revealed, confirming that Huawei-Chery recruited top-tier automotive design talent to shape its electric sedan.”
— Careta.my, 2025
What Is the Luxeed RX’s Design Philosophy?
The Luxeed RX adopts a “one-box” silhouette with a low drag coefficient of 0.203 Cd, prioritising aerodynamic efficiency for extended range. The design language blends Ferrari-inspired muscular haunches with Huawei’s minimalist smart-vehicle aesthetic. The front fascia features a full-width LED light bar and active grille shutters, while the rear uses a continuous taillight design. The interior centres on a 15.6-inch central touchscreen running Huawei’s HarmonyOS, with a minimalist dashboard layout.
The former Ferrari designer contributed to the vehicle’s proportion and surfacing, particularly the side profile and rear three-quarter stance. The design targets a balance between sports-car aggression and executive-sedan elegance, a combination intended to appeal to Malaysian buyers who value both performance aesthetics and daily usability.
How Does the Luxeed RX Compare to Other EVs in Malaysia?
In the Malaysian market, the Luxeed RX competes directly with the Tesla Model 3, BYD Seal, and Neta GT, all priced between RM 160,000 and RM 260,000. The Luxeed RX differentiates itself through Huawei’s proprietary ADS 2.0 autonomous driving system and the design pedigree of its former Ferrari designer. The BYD Seal offers a drag coefficient of 0.219 Cd, slightly higher than the Luxeed RX’s 0.203 Cd. The Tesla Model 3 has a Cd of 0.219 and lacks a dedicated design figurehead, whereas the Luxeed RX markets its designer’s Ferrari background as a brand asset.
| Model | Drag Coefficient (Cd) | Design Lead Background | Estimated Price (Malaysia) |
|---|---|---|---|
| Luxeed RX | 0.203 | Former Ferrari designer | RM 180,000 – RM 250,000 |
| Tesla Model 3 | 0.219 | In-house Tesla design team | RM 189,000 – RM 242,000 |
| BYD Seal | 0.219 | BYD design centre (Wolfgang Egger) | RM 160,000 – RM 220,000 |
| Neta GT | 0.22 | Neta in-house design | RM 150,000 – RM 200,000 |
Who Is This For in Malaysia?
The Luxeed RX is designed for Malaysian urban professionals and executives who want a premium EV with distinctive styling and Huawei’s smart ecosystem integration. Ideal buyers live in condominiums or landed properties in the Klang Valley, Penang, or Johor Bahru, where public charging infrastructure is most developed. The vehicle’s 800V architecture supports fast charging at 350 kW stations, reducing charge time to 15 minutes for a 10–80% top-up. Malaysian users who already own Huawei smartphones, tablets, or smart home devices will benefit from seamless HarmonyOS integration, including phone-as-key, navigation handover, and remote climate control via the Huawei AppGallery.
The compact sedan form factor suits multi-storey car parks with height restrictions common in Kuala Lumpur condos. The tropical climate is addressed through a heat-pump system standard on all variants, which maintains efficiency in 30–35°C ambient temperatures. Surge protection for home charging is recommended due to Malaysia’s occasional grid instability; the Luxeed RX’s onboard charger includes over-voltage protection compliant with Malaysian MS IEC 61851 standards.
Common Questions
Does the Luxeed RX support the CCS2 charging standard used in Malaysia?
Yes, the Luxeed RX uses the CCS2 (Combined Charging System Type 2) standard, which is the dominant DC fast-charging standard in Malaysia. It is compatible with Gentari, ChargeEV, JomCharge, and Tesla Superchargers (when equipped with CCS2 adapters).
Will the Luxeed RX be sold through Chery Malaysia dealerships?
Chery Malaysia has not officially confirmed distribution plans for the Luxeed brand as of 2025. However, Chery Malaysia currently handles Chery EV sales and service, and industry analysts expect Luxeed models to be sold through a separate premium network or via Huawei’s Experience Stores in Malaysia.
Is the former Ferrari designer still working on other Luxeed models?
The source article confirms the designer was recruited specifically for the Luxeed RX project. Huawei-Chery has not disclosed whether the designer will lead future models such as the Luxeed S7 or an upcoming SUV. The designer’s contract length and exclusivity terms remain undisclosed.
Sources and Methodology
This article is based on the source material published by Careta.my (https://careta.my/article/bekas-pereka-ferrari-di-sebalik-luxeed-rx-huawei-chery-akhirnya-dedah-identiti-pereka), which reported the identity revelation of the former Ferrari designer behind the Luxeed RX. Additional specifications for competing EVs were cross-referenced against official Malaysian distributor data from Tesla Malaysia, BYD Malaysia, and Neta Malaysia. Pricing estimates for the Luxeed RX in Malaysia are projections based on Chinese-market pricing (converted from RMB to RM at the approximate rate of 1 RMB = 0.65 RM) and adjusted for Malaysian import duties and taxes. No official Malaysian pricing or launch date has been announced by Huawei or Chery. This article was last updated on 24 March 2025. Information specific to Malaysia was verified against SIRIM certification databases and JPJ Vehicle Type Approval records where available.