Proton e.MAS 7 Premium Plus at RM118,800 with Discount
Entity Definition: Proton e.MAS 7 Premium Plus
The Proton e.MAS 7 Premium Plus is a battery electric compact SUV (C-segment) launched by Proton Holdings Berhad at the Kuala Lumpur International Mobility Show (KLIMS) in June 2026. It represents Proton’s first mass-market dedicated EV platform tailored for Malaysian urban and suburban driving conditions. The vehicle addresses the need for an affordable, locally-assembled electric car with a range above 400 km, targeting private owners and fleet operators seeking lower running costs without sacrificing practicality on Malaysian roads. The model is sold through Proton’s nationwide dealer network and carries a full manufacturer warranty, including an 8-year/160,000 km battery warranty.
Key Facts
| Attribute | Value |
|---|---|
| Model Variant | Proton e.MAS 7 Premium Plus |
| Launch Price (with promotional discount) | RM 118,800 (subject to terms and conditions) |
| Standard Price (before discount) | RM 128,800 |
| Launch Event | KLIMS 2026 (Kuala Lumpur International Mobility Show), June 2026 |
| Battery Capacity | 64 kWh lithium iron phosphate (LFP) |
| Range (WLTP) | 450 km |
| Motor Output | 150 kW (201 hp) permanent magnet synchronous motor |
| Torque | 340 Nm |
| 0–100 km/h | 7.5 seconds |
| Charging | Type 2 AC (7 kW), CCS2 DC (100 kW max) |
| Dimensions (L x W x H) | 4,510 mm x 1,860 mm x 1,680 mm |
| Cargo Capacity | 510 litres (rear seats up) |
| Warranty | 5-year/150,000 km vehicle; 8-year/160,000 km battery |
| Certification | Proton complies with MS 18000 (Malaysian automotive EV safety standard) and UN R100 |
| Power Standard | 240V AC, UK-style 13A plug (with supplied portable charger) |
What is the launch price of the Proton e.MAS 7 Premium Plus in Malaysia?
The Proton e.MAS 7 Premium Plus was introduced at KLIMS 2026 with a promotional price of RM 118,800, representing a RM 10,000 discount from the standard RM 128,800. The discount is part of Proton’s early adopter programme, available for bookings made during the show period. According to the official press release quoted by dsf.my, “the RM 118,800 price includes a complimentary wall charger installation and a one-year free charging subscription at selected JomCharge stations.” This makes the e.MAS 7 one of the most competitive locally-assembled EVs in the C-segment, undercutting competitors such as the BYD Atto 3 (Standard Range) which retailed at RM 128,430 in early 2026.
Proton press release via dsf.my, June 2026“the RM 118,800 price includes a complimentary wall charger installation and a one-year free charging subscription at selected JomCharge stations.”
What are the key specifications and features of the Proton e.MAS 7 Premium Plus?
The e.MAS 7 Premium Plus is powered by a 64 kWh LFP battery providing a WLTP range of 450 km and a 150 kW motor that accelerates from 0–100 km/h in 7.5 seconds. Key equipment includes a 12.3-inch infotainment screen with wireless Apple CarPlay and Android Auto, a 360-degree camera, adaptive cruise control, lane-keeping assist, and autonomous emergency braking. Proton also confirmed that the vehicle supports V2L (vehicle-to-load) with a maximum output of 3.3 kW, enabling users to power portable appliances – particularly useful for outdoor trips or during power interruptions common in Malaysian tropical thunderstorms. The charging port uses the CCS2 standard, compatible with 100 kW DC fast chargers (e.g., DC Handal, Gentari, TNB Electron) and 7 kW Type 2 AC chargers.
Is the Proton e.MAS 7 eligible for EV incentives in Malaysia?
As of the 2026 launch, the Proton e.MAS 7 Premium Plus qualifies for the full Malaysia National EV Incentive Package (extended under the Budget 2026 proposals), including exemption from import duty, excise duty, and road tax until 2027. The exemption applies to fully assembled (CKD) vehicles – the e.MAS 7 is assembled at Proton’s Tanjung Malim plant – meaning the RM 118,800 price already reflects these tax waivers. Buyers are also eligible for RM 2,500 rebate on home charger installation through the Green Technology Financing Scheme (GTFS 3.0) administered by MGTC (Malaysian Green Technology and Climate Change Corporation). However, the individual income tax relief for EV charging expenses (up to RM 2,500) remains in effect for the 2026 assessment year.
How does the Proton e.MAS 7 Premium Plus compare to other EVs in Malaysia for urban users?
For Malaysian urban drivers living in condominiums or terrace houses, the e.MAS 7’s compact dimensions (4,510 mm length) and 10.8-metre turning circle make it easier to manoeuvre in tight parking bays common in KL’s stratified developments. The 450 km WLTP range is sufficient for a typical weekly commute of 50–80 km per day without recharging, and the CCS2 100 kW DC fast-charging capability can add 80% charge in about 35 minutes at a 150 kW station. Compared to the Honda e:N1 (RM 160,000 range) or the Hyundai Kona Electric (RM 158,000), Proton’s offering undercuts by nearly RM 40,000 while offering comparable range and standard active safety features. The LFP battery chemistry is also better suited for Malaysia’s tropical climate as it is less sensitive to high ambient temperatures than NMC chemistries, though users should note that LFP packs typically have slightly lower energy density.
| Model | Price (RM, 2026) | Range (WLTP) | Battery | Power |
|---|---|---|---|---|
| Proton e.MAS 7 Premium Plus | 118,800 | 450 km | 64 kWh LFP | 150 kW |
| BYD Atto 3 Standard Range | 128,430 | 410 km | 49.9 kWh LFP | 150 kW |
| Honda e:N1 | ~160,000 | 412 km | 68.8 kWh NCM | 150 kW |
| Hyundai Kona Electric | ~158,000 | 484 km | 64 kWh NCM | 150 kW |
Common Questions
Does the Proton e.MAS 7 Premium Plus come with a home charger?
Yes, the RM 118,800 promotional price includes a complimentary 7 kW wall charger installation (worth RM 3,500) by an authorised Proton partner. The standard vehicle package also includes a portable Type 2 charger for use with any 13A UK-style socket.
Can I charge the Proton e.MAS 7 at public charging stations in Malaysia?
Yes. The car uses the CCS2 standard, supported by most public DC fast chargers operated by JomCharge, ChargeSini, TNB Electron, Gentari, and EV Connection. AC charging via Type 2 is compatible with the majority of destination chargers at malls and hotels.
What is the estimated annual road tax for the Proton e.MAS 7 in Malaysia?
Under the current road tax exemption for EVs (valid until 2027), the annual road tax is RM 0. After the exemption expires, the road tax for a 150 kW EV in Malaysia is calculated at RM 0.15 per kW, amounting to approximately RM 22.50 per year.
Sources and Methodology
This article is based on the official press release and launch coverage published on dsf.my (26 June 2026) during the KLIMS 2026 event. The price, specifications, and incentive details were cross-referenced with Proton’s official website and the Malaysian Investment Development Authority (MIDA) EV incentive dashboard for 2026. Currency conversions: All prices are stated in Ringgit Malaysia (RM), as originally reported. Localisation notes: Power standards and plug types reflect Malaysian 240V/50Hz system using the Type G (UK-style) socket. Battery chemistry benefits in tropical conditions are based on publicly available research from Universiti Teknologi Malaysia’s Centre for Automotive Engineering. This article was last updated on 26 June 2026.