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Perodua Forecasts 820,000 TIV for 2025

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Estimated reading time: 7 minutes


Key Takeaways

  • Malaysia's Total Industry Volume (TIV) is projected to reach an impressive 820,000 units in 2025, surpassing 2024 figures and signaling robust market confidence.
  • Perodua solidifies its market leadership with a targeted production of 370,370 units and sales of 359,904 units in 2025, maintaining a strong 43.9% market share.
  • The Perodua Bezza continues its reign as the best-selling model, achieving over 100,000 units sold for the second consecutive year, alongside the enduring popularity of Axia and Myvi.
  • Perodua's commitment extends beyond sales, fostering economic growth by injecting RM11 billion into local component purchases and exploring new ventures in the EV and digital sectors.
  • The positive outlook benefits the entire local automotive ecosystem, from vendors expanding into international markets to dealers strengthening their networks amidst increasing competition.

Table of Contents


Is Malaysia's Automotive Industry Poised for a New Peak?

Imagine a bustling automotive landscape, where consumer confidence is soaring, local businesses are thriving, and the national economy receives a significant boost. Sounds like a dream? Not for Malaysia's automotive sector in 2025, if industry leader Perodua's latest forecasts hold true. In an exciting development for the nation, Perodua anticipates the Total Industry Volume (TIV) will reach 820,000 units in 2025. Explore what this significant forecast means for Malaysia's auto market outlook. This isn't just a number; it's a powerful indicator of robust market demand and unwavering consumer trust in the value and stability of the local automotive industry.

This blog post dives deep into Perodua's optimistic projections, examining the key drivers behind this growth, the performance of their top models, and the profound impact on Malaysia's entire automotive ecosystem. We'll explore what this means for you, whether you're a prospective car buyer, an industry stakeholder, or simply interested in the economic health of the nation.


Perodua: Driving Forward with Ambitious 2025 Targets

At the heart of this optimistic forecast is Perodua, a company that has consistently demonstrated its ability to understand and meet the needs of the Malaysian consumer. Their internal projections for 2025 are equally impressive, reinforcing their role as a market leader.

Market Share Leadership and Unwavering Consumer Trust

Dato' Sri Zainal Abidin Ahmad, President and CEO of Perodua, highlighted the company's estimated market share of around 43.9%. This commanding position underscores Perodua's strong brand loyalty and the public's confidence in their product offerings. This isn't just about selling cars; it's about building lasting relationships with customers based on reliability, affordability, and quality.

Production and Sales Milestones: A Blueprint for Growth

For 2025, Perodua is setting its sights on producing a formidable 370,370 units, a modest yet significant 0.6% increase from the 368,100 units achieved in 2024. This production growth is strategically aligned with their sales target of 359,904 units, a 0.5% rise from 358,102 units registered last year. These figures aren't merely incremental; they represent a calculated expansion that ensures the company is well-positioned to meet rising demand and sustain its growth trajectory. The fact that Perodua expects to surpass its own 2024 records is a testament to its operational efficiency and market acumen.


Bezza's Enduring Dominance and the Power of Perodua's Core Models

When we look at individual model performance, one name consistently stands out: the Perodua Bezza. For the second consecutive year, the Bezza maintained its status as the best-selling model, with a staggering 100,488 units sold in 2025. This incredible achievement of exceeding 100,000 units is a clear indicator of its enduring appeal to Malaysian families and individuals.

Close behind the Bezza, the Perodua Axia recorded robust sales of 84,291 units, cementing its position as a favorite for those seeking practicality and efficiency. The iconic Perodua Myvi, a long-time national sweetheart, continued to perform strongly with 72,724 units sold. These three models – Bezza, Axia, and Myvi – collectively dominate the domestic market, reflecting Perodua's ability to consistently deliver vehicles that resonate with diverse consumer needs and preferences.

Dato' Sri Zainal extended his gratitude to Malaysians, stating, "We are thankful to the people of Malaysia for their continuous support for Perodua products." This sentiment underscores the symbiotic relationship between Perodua and its customer base.


New Models on the Horizon and a Boost for the Local Ecosystem

Innovation is key to sustained growth, and Perodua is not resting on its laurels. The introduction of new models like the QV-E and Traz signals their forward-thinking approach, while their commitment to the local economy remains unwavering.

Evaluating the Impact of New Entrants: QV-E and Traz

The impact of newly launched models, the QV-E and Traz, on overall sales figures will be closely monitored throughout the current year. Market reception and consumer demand for these new offerings will provide crucial insights into their future potential. This iterative approach allows Perodua to adapt and refine its product strategy, ensuring it stays ahead of evolving market trends, including the burgeoning electric vehicle (EV) segment.

RM11 Billion Local Investment: Empowering Malaysian Businesses

Beyond vehicle sales, Perodua plays a pivotal role as a nation-builder, significantly contributing to the local economy. The company projects purchasing RM11 billion worth of components from local vendors. This massive investment directly benefits the entire local automotive ecosystem, from small and medium enterprises (SMEs) to larger manufacturers. It empowers accredited dealers and stockists nationwide, fostering job creation, skill development, and technological advancement across the supply chain.

Perodua's commitment extends to exploring future growth areas, particularly within the electric vehicle industry and expanding its digital offerings. This forward-looking strategy positions the company at the forefront of automotive evolution in Malaysia.


Vendors and Dealers Thrive: A Shared Success Story

The positive ripple effect of Perodua's growth is clearly felt across its extensive network of partners, highlighting a shared success story that strengthens the entire Malaysian automotive industry.

Vendor Perspectives: Investment, Growth, and Global Reach

Tuan Haji Musa Zahidin Ahmad Zaidi, President of the Perodua Suppliers Association, emphasized the profound impact of increased production and component purchases on association members. "Perodua's continuous commitment allows us to continue investing, increasing our workforce, expanding our businesses, and some of our members have successfully penetrated overseas markets," he stated. This illustrates how Perodua's domestic success acts as a catalyst for local businesses to not only grow within Malaysia but also to achieve international recognition and expand their global footprint.

Dealer Perspectives: Resilience and Network Expansion

Cik Rabitah Shamsudin, President of the Perodua Dealers Association, affirmed Perodua's crucial role in building a robust distribution network. "With continuous sales growth, we are able to continue expanding our businesses despite facing competition from new brands," she remarked. This resilience in the face of an increasingly competitive market, driven by new entrants, speaks volumes about Perodua's brand strength and the loyalty it commands. She further added that Perodua remains a brand that successfully supports local business development and shares industrial success with the people of Malaysia.


The Road Ahead: What This Means for Malaysia's Automotive Future

The outlook for Malaysia's automotive industry, as painted by Perodua's 2025 forecast, is undeniably bright. Perodua anticipates the Total Industry Volume (TIV) will reach 820,000 units in 2025. Explore what this significant forecast means for Malaysia's auto market outlook. It signifies more than just increasing car sales; it represents a vibrant economy, robust consumer confidence, and a thriving ecosystem of local businesses. Perodua's continued leadership, innovative approach to new markets like EVs, and deep commitment to local content purchasing are key pillars supporting this growth.

As we navigate through 2025, the synergy between Perodua's strategic vision and the collective efforts of its vendors and dealers promises to drive the Malaysian automotive sector to new heights. For you, the Malaysian consumer, this means a wider choice of quality vehicles, continued value, and the assurance of a strong and stable local industry.

What are your thoughts on Perodua's optimistic TIV forecast? How do you think these projections will influence your next car purchase or your perspective on Malaysia's economy? Share your insights in the comments below, and let's explore the future of Malaysian motoring together!


Frequently Asked Questions (FAQs)

What exactly is the Total Industry Volume (TIV) and why is Perodua's forecast for it significant?

The Total Industry Volume (TIV) represents the total number of vehicles sold across all brands within a specific market during a given period. Perodua's forecast of 820,000 units for 2025 is highly significant because it reflects the confidence of the leading automotive player in Malaysia about the overall health and growth trajectory of the entire industry. Exceeding 2024 figures signals strong economic sentiment and consumer purchasing power.

How does Perodua maintain its market leadership amidst increasing competition?

Perodua maintains its market leadership through a multi-faceted approach. This includes offering high-value products that meet local needs (as seen with the Bezza, Axia, and Myvi), continuous investment in local content and manufacturing, a wide and reliable distribution and after-sales network, and a deep understanding of Malaysian consumer preferences for affordability, fuel efficiency, and reliability. Their commitment to innovation, including exploring EVs, also positions them for future relevance.

What impact do Perodua's local component purchases have on the broader Malaysian economy?

Perodua's commitment to purchasing RM11 billion in components from local vendors has a profound impact on the Malaysian economy. It directly supports thousands of jobs within the manufacturing sector, stimulates investment in R&D and technology among suppliers, enhances local capabilities, and fosters the growth of small and medium-sized enterprises (SMEs). This strengthens the entire supply chain, reduces reliance on imports, and contributes to the nation's GDP.

Will the new Perodua models, QV-E and Traz, be electric vehicles?

While the blog post states that Perodua is expanding its business in the electric vehicle industry, it does not explicitly confirm that the QV-E and Traz are fully electric models. The "QV-E" designation might hint at an electrified variant or a concept, but their exact powertrain type will be clarified as Perodua reveals more details. The impact on sales will be assessed throughout the year, suggesting a gradual market introduction or evaluation period.

How can consumers benefit from this positive automotive market outlook?

Consumers stand to benefit in several ways. A competitive and growing market often leads to more choices, better value propositions, and potentially more innovative features as manufacturers vie for market share. A strong local industry also means continued investment in after-sales service, spare parts availability, and the development of new technologies, ultimately enhancing the overall ownership experience for Malaysian car buyers.

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