GWM Malaysia's Hybrid Push Drives 177% Growth by 2025

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Estimated reading time: 5 minutes


Key Takeaways:

  • GWM Malaysia achieved an astounding 177% year-on-year growth in 2025, significantly outpacing the competitive Malaysian automotive market.
  • This remarkable growth was primarily fueled by GWM's strong leadership in the hybrid vehicle segment, where it secured the position of the third-largest brand with a 15.5% market share.
  • The GWM Haval H6 HEV emerged as the cornerstone of this success, becoming the second best-selling hybrid vehicle in Malaysia and commanding 14.9% of the HEV market share.
  • GWM Malaysia is set to further solidify its hybrid commitment with the introduction of its next-generation Hi4 hybrid architecture and an expanded premium vehicle portfolio, including the WEY G9 Intelligent Luxury MPV.
  • The local triumph is bolstered by GWM's robust global performance, with over 1.3 million units sold globally in 2025, reinforcing brand credibility and long-term value in Malaysia.

Table of Contents:


Is GWM Malaysia Redefining Automotive Success with Hybrid Power?

In a automotive landscape where competition is fiercer than ever and consumer preferences are rapidly evolving, how does a brand achieve an astronomical 177% growth in just one year? This isn't just a hypothetical; it's the reality for GWM Malaysia in 2025. The question isn't if they succeeded, but how they managed such an incredible feat. This article will Discover how GWM Malaysia closed 2025 with an astounding 177% growth, thanks to its leadership in hybrid vehicles. Learn about their strategy. We'll delve into the strategic pillars behind this success, from their dominant hybrid lineup to their forward-thinking innovation and global backing, providing a clear roadmap of their journey and what it means for Malaysian drivers.


The Hybrid Revolution: GWM Malaysia's Strategic Triumph

The Malaysian automotive market is a vibrant, demanding arena. Yet, GWM Malaysia didn't just participate in 2025; they dominated, recording an extraordinary 177 percent year-on-year (YoY) growth. This isn't merely a statistic; it reflects a profound increase in consumer confidence and a strategic alignment with market demands. This robust performance was overwhelmingly propelled by the strength of GWM's hybrid vehicle lineup, perfectly synchronised with the rapid expansion of the local hybrid segment. By the close of 2025, GWM had firmly established itself as the third-largest brand in Malaysia's hybrid segment, capturing a significant 15.5 percent market share. This leadership isn't accidental; it's the fruit of a deliberate strategy focused on delivering what modern Malaysian drivers truly need.


Haval H6 HEV: The Backbone of Success

At the heart of GWM Malaysia's triumphant 2025 performance stands one model: the GWM Haval H6 HEV. This vehicle was not just a key contributor; it was the backbone of the brand's sales throughout the year. The Haval H6 HEV didn't just perform well; it soared, earning its place as the second best-selling hybrid vehicle in Malaysia and seizing an impressive 14.9 percent share of the HEV market in 2025. What makes this model so compelling to local consumers? It's a masterful blend of attributes: exceptional fuel efficiency, unmatched daily practicality, and cutting-edge hybrid technology. This combination has made the Haval H6 HEV a top choice for discerning Malaysian drivers, generating sustained sales momentum for GWM Malaysia. Its success vividly illustrates the growing consumer appetite for vehicles that offer a balance of environmental responsibility and uncompromising performance.


Shaping the Future: GWM's Hybrid Leadership and Innovation

GWM Malaysia's 2025 achievements aren't just about sales figures; they reflect a significant shift in consumer priorities towards hybrid vehicles. Drivers are increasingly seeking a harmonious balance between efficiency, performance, and everyday usability. The consistent success of the Haval H6 HEV unequivocally proves that Malaysian consumers are embracing hybrid technology as a practical and sensible pathway towards greener mobility, without sacrificing comfort or the driving experience. To further cement this forward-looking direction, GWM Malaysia is meticulously laying the groundwork for the next phase of its hybrid journey with Hi4 – GWM's revolutionary new-generation hybrid architecture. More than just a technological upgrade, Hi4 embodies the brand's long-term vision, seamlessly integrating efficiency, dynamic performance, and intelligent energy management within a comprehensive hybrid ecosystem. This ensures that GWM vehicles will continue to meet and exceed the evolving demands of the future.


A Diverse Portfolio for Every Malaysian Driver

Beyond the undeniable triumph of the Haval H6 HEV, GWM Malaysia maintained a strategically diverse product portfolio throughout 2025. This comprehensive offering was designed to cater to the varied needs of customers across both electrified and lifestyle segments. This includes sustained interest in electric models and rugged off-road vehicles, alongside continuous brand-building initiatives aimed at enhancing local consumer awareness and trust. Encik Roslan Abdullah, Chief Operating Officer of GWM Malaysia, affirmed that this portfolio is set for further expansion with the launch of exciting new models. "This diverse portfolio will be further broadened with the launch of the WEY G9 Intelligent Luxury MPV, scheduled for late January 2026. This marks GWM Malaysia's next significant step into the premium and smart mobility segment," he stated. This strategic expansion underscores GWM's commitment to offering tailored mobility solutions for every segment of the Malaysian market.


Global Momentum: Reinforcing Trust and Credibility

The stellar performance of GWM Malaysia in 2025 is not an isolated phenomenon; it perfectly aligns with the brand's impressive global growth trajectory. On a worldwide scale, GWM achieved record sales of 1,323,672 units in 2025, marking a solid 7.33 percent increase compared to the previous year. Deliveries to international markets reached an impressive 506,066 units, an 11.68 percent rise from 2024. New Energy Vehicles (NEVs), particularly hybrids and EVs, were a dominant force, with 403,653 units sold – a significant 25.44 percent increase – further solidifying GWM's global leadership in hybrid and electrification technologies. In December alone, GWM recorded global sales of 124,020 units, including 57,418 units in overseas markets, translating to a robust 39.05 percent YoY growth for that month. Supported by a massive global user base of over 16 million, 1,400 overseas branches, and a cumulative 2 million international sales, this global momentum serves to profoundly reinforce GWM's credibility and long-term value proposition within the Malaysian market. It's a testament to a brand that is truly making its mark on the world stage.


Looking Ahead: Premium, Hybrid, and Unwavering Innovation for 2026

As GWM Malaysia strides into 2026, it does so from a position of immense strength and with a clearly defined focus to consolidate its presence in the local market. The company remains steadfast in its commitment to empowering its hybrid and electrification offerings, while simultaneously elevating the entire ownership experience through unparalleled product quality, relentless innovation, and robust customer support. Encik Cui Anqi, Managing Director of GWM Malaysia, articulated this vision eloquently: "Our 2025 performance reflects the unwavering confidence Malaysian consumers have placed in GWM. As we enter 2026, we will continue to build sustainable growth, strengthen our hybrid leadership, and deliver meaningful value to our cherished customers." With a clear strategic direction anchored in hybrid leadership, the enhancement of its premium brand positioning, and future-forward innovation, GWM Malaysia is resolutely focused on delivering reliable, future-ready mobility solutions. These initiatives are meticulously aligned with the evolving needs of Malaysian consumers and the progressive development of the nation's mobility landscape.


Summary: Driving Forward with Confidence

GWM Malaysia's 2025 performance stands as a powerful testament to strategic foresight and consumer trust. Their astounding 177% growth, primarily driven by leadership in hybrid vehicles and the phenomenal success of the Haval H6 HEV, has firmly established them as a key player in the Malaysian automotive market. With aggressive plans for new hybrid technologies like Hi4 and an expansion into premium segments, backed by robust global performance, GWM Malaysia is not just adapting to the future of mobility; they are actively shaping it. This commitment to innovation, quality, and customer value ensures they are well-positioned for sustained success.


Has GWM Malaysia's hybrid strategy caught your attention? What are your thoughts on the future of hybrid and electric vehicles in Malaysia? Share your insights and experiences in the comments below! If you found this analysis insightful, don't forget to share it with fellow automotive enthusiasts and consider exploring our related content on GWM's latest developments.


Frequently Asked Questions (FAQs)


Q1: What was GWM Malaysia's growth rate in 2025?

A1: GWM Malaysia recorded an exceptional 177 percent year-on-year (YoY) growth in 2025, reflecting a significant increase in consumer confidence and market penetration.


Q2: Which vehicle model primarily drove GWM Malaysia's success in 2025?

A2: The GWM Haval H6 HEV was the primary driver of GWM Malaysia's success, becoming the second best-selling hybrid vehicle in Malaysia and accounting for 14.9 percent of the HEV market share in 2025.


Q3: What is GWM Malaysia's market position in the hybrid segment?

A3: By the end of 2025, GWM Malaysia emerged as the third-largest brand in the Malaysian hybrid segment, holding a strong 15.5 percent market share.


Q4: What is Hi4 and how will it impact GWM Malaysia's future?

A4: Hi4 is GWM's new-generation hybrid architecture, designed to integrate efficiency, performance, and intelligent energy management. It represents the brand's long-term commitment to advanced hybrid technology and will underpin the next phase of GWM Malaysia's hybrid journey, offering even more sophisticated and eco-friendly mobility solutions.


Q5: Is GWM Malaysia planning to launch any new models soon?

A5: Yes, GWM Malaysia is set to expand its diverse product portfolio with the launch of the WEY G9 Intelligent Luxury MPV, scheduled for late January 2026. This launch signifies their entry into the premium and smart mobility segment.

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