Unlocking the Future of Driving: Are You Ready for a Revolution Without the Plug?

In a world increasingly driven by innovation, automotive technology often feels like a puzzle with too many pieces. From electric vehicles (EVs) that demand charging infrastructure to conventional petrol cars with ever-rising fuel costs, Malaysian motorists face a constant dilemma. What if there was a solution that offered the best of both worlds – the smooth, instant torque of an EV without the need for external charging? This isn't just a hypothetical; it's the very question Nissan Malaysia is answering with its groundbreaking e-POWER technology, set to transform your daily commute with the highly anticipated All-New Nissan Serena e-POWER.

Nissan is not merely introducing a new car; it's launching a movement to demystify advanced powertrains. Through its playful yet profoundly informative "Apa-e?" campaign, Nissan is cutting through the noise, making complex technology feel familiar, fun, and incredibly easy to grasp. This approach is designed to help Malaysians understand what makes e-POWER truly different and why it could be your next logical step towards smarter, more enjoyable driving. We're here to explain how this innovative system works, highlight its undeniable benefits, and reveal how you can experience it firsthand. Get the latest Local News! Nissan Malaysia and ETCM are elevating e-POWER technology for the highly anticipated all-new Serena. Discover what's next for Nissan.

Understanding e-POWER: The Electrified Driving Experience Redefined

At its core, Nissan's e-POWER represents a significant paradigm shift in vehicle propulsion. Imagine a car that drives like an electric vehicle – silent, powerful, and incredibly responsive – but never needs to be plugged in. That's e-POWER. Unlike traditional hybrids that use both a petrol engine and an electric motor to drive the wheels, e-POWER vehicles have their wheels always driven by an electric motor. The petrol engine's sole purpose is to act as a highly efficient generator, producing electricity to charge the battery and power the electric motor when required.

This ingenious setup delivers several key advantages:

• Instant Torque & Smooth Acceleration: Because the wheels are always driven by the electric motor, drivers experience the immediate, strong acceleration characteristic of EVs, making city driving incredibly agile and highway overtakes effortless.
• Remarkably Quiet Operation: With the electric motor doing most of the work, the cabin noise is significantly reduced, offering a serene and comfortable driving experience, especially in stop-and-go traffic.
• Elimination of Range Anxiety: The onboard petrol generator ensures that you never have to worry about finding a charging station. As long as you have fuel in the tank, your electric powertrain continues to generate its own electricity, providing unlimited range and peace of mind.
• Enhanced Fuel Efficiency: By operating the petrol engine in its most optimal RPM range for generating electricity, e-POWER achieves impressive fuel economy, often surpassing conventional petrol vehicles and even some traditional hybrids. Data from similar markets indicates that e-POWER can offer up to 30% better fuel efficiency in urban cycles compared to a similarly sized petrol vehicle, a significant saving for Malaysian families.
• Lower Emissions: With the engine running more efficiently and less frequently, tailpipe emissions are notably lower than conventional internal combustion engine vehicles, contributing to cleaner air in our urban centers.

This intelligent synergy of electric drive and petrol generation is what positions e-POWER as a truly unique and practical solution for the modern motorist.

"Apa-e?": Nissan's Playful Approach to Education

Understanding a new technology can be daunting, but Nissan Malaysia's "Apa-e?" campaign is designed to make it approachable and fun. "Apa-e?" is a catchy, relatable phrase that taps into the Malaysian spirit of curiosity and directness, inviting everyone to ask, "What is this 'e' all about?" This energetic and unmistakably Malaysian-toned campaign is a multi-platform blitz aimed at building widespread awareness and deep understanding of e-POWER's benefits. The campaign is rolling out across digital channels like YouTube, Facebook, X, and TikTok, ensuring broad reach among younger demographics and tech-savvy individuals. Concurrently, traditional media such as popular radio stations like ERA, Hitz, Lite, Hot FM, and MY FM are carrying the message, reaching a diverse audience across all age groups.

This comprehensive communication strategy highlights e-POWER as a technology that seamlessly blends innovation with everyday practicality. It focuses on tangible advantages for the Malaysian family and urban driver:

• Fuel-Saving Advantages: A primary concern for all motorists, e-POWER's efficiency means fewer trips to the pump and more savings in your wallet.
• Lower Running Costs: Beyond fuel, the efficient operation and potentially reduced wear on the petrol engine can contribute to lower long-term maintenance costs.
• Innovative Driving Features: Regenerative braking, which recovers energy typically lost during deceleration, and single-pedal driving modes (like Nissan's e-Pedal Step) simplify the driving experience, especially in congested traffic, and further enhance efficiency.

The campaign's success is crucial as excitement builds for the launch of the All-New Nissan Serena e-POWER, following the successful debut of the Nissan Kicks e-POWER in December 2024. Nissan's consistent message is clear: electrified driving doesn't have to be complicated or intimidating. It can be a natural, enjoyable progression for anyone seeking a smarter way to drive.

Experience e-POWER Firsthand: Your Invitation to Innovate

While understanding e-POWER on paper is one thing, experiencing its unique driving dynamics is another entirely. Recognizing this, Nissan Malaysia is extending a special invitation to the public: come and experience e-POWER firsthand through exclusive weekend test drive sessions. These events are not just about driving a car; they are about understanding a new philosophy of mobility.

Test drive sessions will be rolled out in stages across the country, ensuring accessibility for Malaysians nationwide:

• Phase 1: 24 and 25 January 2026 – Central, Northern, Eastern, and Southern regions.
• Phase 2: 31 January and 1 February 2026 – Additional locations nationwide.

These sessions are meticulously designed to give potential customers a clear, unfiltered idea of how e-POWER performs in real-world driving conditions. You'll have the opportunity to directly compare its feel and benefits against both conventional petrol cars and fully electric vehicles. Imagine the quiet confidence of an electric drive as you navigate urban streets, without a single thought about finding a charging port. Data from initial test drive participants in pilot programs highlights a consistent sentiment: a newfound appreciation for the seamless transition between electric power and generator-assisted range, often surprising drivers with its intuitiveness and refined performance.

This is your chance to step into the future of automotive technology and discover how e-POWER can elevate your daily commute and family adventures. Don't miss this opportunity to truly understand why Get the latest Local News! Nissan Malaysia and ETCM are elevating e-POWER technology for the highly anticipated all-new Serena. Discover what's next for Nissan. and how it will impact your driving experience.

Your Next Step Towards Smarter Driving

The All-New Nissan Serena e-POWER is more than just a new vehicle; it's a statement about the future of family mobility in Malaysia. By combining the immediate responsiveness of an electric motor with the convenient range of a petrol generator, Nissan has crafted a solution that addresses the modern driver's core needs: efficiency, performance, and peace of mind. The "Apa-e?" campaign brilliantly dismantles the complexity, revealing a technology that is both sophisticated and surprisingly simple to embrace.

Are you ready to experience driving without compromise? To enjoy instant torque without range anxiety? To embrace fuel efficiency without needing to plug in? Visit your nearest authorized Nissan showroom during the designated test drive weekends and see for yourself. Don't just read about the future; drive it. Share your test drive experience on social media using #ApaENissan and #SerenaePOWER and help us spread the word about this game-changing technology. We invite you to join the conversation, ask your questions, and discover how Nissan's e-POWER is truly a natural next step for Malaysian motorists seeking a smarter, more enjoyable way to drive.

Get the latest Local News! Nissan Malaysia and ETCM are elevating e-POWER technology for the highly anticipated all-new Serena. Discover what's next for Nissan. and take the wheel of innovation today!

Frequently Asked Questions (FAQs)

What exactly is Nissan e-POWER, and how is it different from a traditional hybrid?

Nissan e-POWER is an innovative powertrain where the wheels are always driven 100% by an electric motor. Unlike a traditional hybrid, which uses both an electric motor and a petrol engine to directly power the wheels, e-POWER uses its petrol engine solely as a generator to produce electricity for the electric motor and battery. This means you get the responsive, quiet, and torquey driving feel of an electric vehicle, but without the need for external charging, as the generator constantly replenishes the battery. It's an electric car that runs on petrol.

Do I need to plug in an e-POWER vehicle to charge it?

No, one of the primary benefits of Nissan e-POWER is that it does not require any external charging. The onboard petrol engine acts as a generator, continuously producing electricity to power the electric motor and charge the battery. You simply refuel it with petrol, just like a conventional car, eliminating any range anxiety or the need for charging infrastructure.

How does e-POWER save fuel compared to a regular petrol car?

e-POWER vehicles save fuel by allowing the petrol engine to operate at its most optimal and efficient RPM (revolutions per minute) range. Instead of directly driving the wheels, which causes the engine to constantly vary RPM based on driving conditions, the e-POWER engine runs consistently at an ideal speed to generate electricity. This optimized operation, combined with features like regenerative braking, significantly reduces fuel consumption, especially in urban stop-and-go traffic.

When can I test drive the All-New Nissan Serena e-POWER in Malaysia?

Nissan Malaysia is hosting nationwide test drive sessions in stages. The first phase will take place on 24 and 25 January 2026 across the central, northern, eastern, and southern regions. Additional locations nationwide will follow on 31 January and 1 February 2026. We highly recommend checking Nissan Malaysia's official website or contacting your nearest authorized showroom for specific locations and to book your slot.

What is "single-pedal driving" and how does it work in e-POWER?

Single-pedal driving, or Nissan's e-Pedal Step, allows drivers to accelerate and decelerate using mostly just the accelerator pedal. When you lift your foot off the accelerator, the system automatically applies regenerative braking, slowing the vehicle down and recovering energy back into the battery. This feature makes driving in heavy traffic less fatiguing, provides a smoother ride, and further enhances fuel efficiency. It's an intuitive way to drive that you'll quickly adapt to and appreciate.