Nissan Launches "Apa-e?" e-POWER Campaign

Are you navigating the complex landscape of automotive innovation, perhaps feeling overwhelmed by the choices between traditional petrol, hybrids, and fully electric vehicles? Do you wish for the smooth, responsive drive of an EV without the constant worry of external charging or range limitations? Nissan understands these concerns, and they're here to clear the air with a refreshingly straightforward approach. The exciting question on everyone's lips in Malaysia is, What is Nissan's "Apa-e?" campaign all about? Uncover how e-POWER technology delivers a unique driving experience in Malaysia. This innovative campaign from Nissan Malaysia aims to demystify advanced automotive technology, making the benefits of electric-driven vehicles accessible and understandable for every local driver, especially as the highly anticipated Nissan Serena e-POWER Serba Baharu is poised for its grand introduction.

The Future is Here, But What Exactly is e-POWER?

Nissan's e-POWER technology isn't just another hybrid; it's a revolutionary approach to vehicle propulsion that offers the best of both worlds. Imagine driving a car that feels like an electric vehicle – instant torque, whisper-quiet operation, and incredibly smooth acceleration – but never needs to be plugged in. That's the essence of e-POWER. Unlike conventional hybrids where a petrol engine can directly drive the wheels, in an e-POWER vehicle, the petrol engine's sole purpose is to act as a highly efficient generator. This generator produces electricity, which then powers an electric motor that always drives the wheels. The battery is also charged by this generator and regenerative braking, ensuring a consistent supply of power.

This innovative setup means you get the exhilarating, responsive drive of an EV with zero range anxiety. The electric motor delivers immediate power, making city driving a breeze and highway overtakes effortless. For Malaysian drivers, this translates to a truly unique and practical driving experience, combining the familiarity of fueling up with petrol with the advanced performance of electric propulsion. It's a natural bridge for those looking to transition towards more sustainable and efficient motoring without the lifestyle changes often associated with battery electric vehicles.

"Apa-e?": Nissan's Smart Approach to Automotive Education in Malaysia

Understanding new technology can be daunting, but Nissan Malaysia's "Apa-e?" campaign tackles this challenge head-on with a fresh, friendly, and highly relatable strategy. This campaign is meticulously designed to break down the complexities of e-POWER into easily digestible, entertaining content that resonates with the everyday Malaysian. Launching amidst growing excitement for the Serena e-POWER's arrival – following the successful introduction of the Nissan Kicks e-POWER in December 2024 – "Apa-e?" builds on this momentum to educate and engage a wide audience.

The campaign strategically utilizes a powerful combination of digital and traditional channels to ensure maximum reach. You can catch engaging content on Nissan Malaysia's YouTube, Facebook, X, and TikTok channels, where visuals and short-form videos bring the technology to life. Simultaneously, radio advertisements are being broadcast on popular local stations like ERA, Hitz, Lite, Hot FM, and MY, delivering concise, energetic messages that are perfectly aligned with Malaysian tastes and humor. This multi-platform approach ensures that whether you're scrolling through social media or listening to your favorite radio show, the key benefits and simplicity of e-POWER are communicated effectively. It's an initiative that truly embodies the essence of "What's the 'e' about?" in a way that's both informative and fun.

Beyond the Hype: Tangible Benefits of e-POWER for Malaysian Drivers

The philosophy behind e-POWER is simple: merge technological innovation with practical daily usability. For Malaysian families and urban commuters, this translates into a host of compelling advantages that address real-world driving needs and economic considerations. Here are some key benefits that make e-POWER a game-changer:

• Exceptional Fuel Efficiency: By optimizing the petrol engine to run at its most efficient RPM to generate electricity, e-POWER vehicles deliver impressive fuel economy, often surpassing conventional petrol cars. Imagine fewer trips to the pump and more savings in your wallet, a significant advantage in today's economic climate.
• Lower Emissions: With its optimized engine operation and electric motor drive, e-POWER vehicles produce lower exhaust emissions compared to many conventional petrol vehicles, contributing to cleaner air and a greener environment for Malaysia's bustling cities.
• Smooth and Quiet Ride: Since the wheels are always driven by an electric motor, the driving experience is incredibly smooth and quiet, minimizing vibration and engine noise. This means a more relaxed commute and a more enjoyable journey for everyone in the car.
• Instant Torque & Responsive Acceleration: Electric motors deliver maximum torque from a standstill, providing immediate, seamless acceleration. Navigating stop-and-go city traffic or merging onto highways feels effortless and confidence-inspiring.
• One-Pedal Driving (e-Pedal): Select e-POWER models feature an innovative one-pedal driving system, where you can accelerate, decelerate, and even stop the vehicle largely using just the accelerator pedal. This simplifies driving, especially in heavy urban traffic, and enhances comfort.
• Regenerative Braking: As with full EVs, e-POWER vehicles capture kinetic energy during deceleration and braking, converting it back into electricity to recharge the battery. This further boosts efficiency and reduces wear on traditional brake components.
• Controlled Operating Costs: With enhanced fuel efficiency and potentially reduced wear on brake pads due to regenerative braking, e-POWER technology can contribute to more controlled long-term operating costs, making it a smart choice for budget-conscious families and individuals.

These advantages underscore why What is Nissan's "Apa-e?" campaign all about? Uncover how e-POWER technology delivers a unique driving experience in Malaysia. is such a crucial question for anyone considering their next vehicle. It's about providing a smarter, more efficient, and thoroughly enjoyable driving solution without compromise.

Don't Just Read About It, Experience It: Your Invitation to Innovate

While understanding the benefits on paper is helpful, nothing compares to experiencing e-POWER firsthand. Nissan Malaysia is extending a special invitation to the public to participate in weekend test drive sessions across the country, allowing prospective customers to truly grasp how e-POWER performs in real-world driving conditions. This is your chance to feel the instant torque, experience the quiet cabin, and understand the difference between e-POWER, conventional petrol vehicles, and full EVs.

These test drive initiatives are rolling out in phases nationwide. Mark your calendars for the initial dates: January 24th and 25th, 2026, covering the central, northern, eastern, and southern regions. Further sessions will follow on January 31st and February 1st, 2026, at additional locations. This widespread opportunity ensures that a significant number of Malaysians can get behind the wheel and personally discover the effortless power and efficiency of this groundbreaking technology. This commitment to practical demonstration reinforces Nissan's clear and consistent message: electric-driven motoring doesn't have to be complicated or confusing; with e-POWER, it's a natural, smart, and enjoyable evolution.

Ready to Redefine Your Drive?

The journey towards smarter, more efficient, and more enjoyable driving begins now. Nissan's "Apa-e?" campaign is not just about introducing a new model; it's about empowering you with knowledge and a tangible solution to future-proof your mobility. If you've been curious about the advantages of electric-driven vehicles but held back by concerns about infrastructure or range, e-POWER is designed precisely for you.

We invite you to dive deeper into the world of e-POWER. Follow Nissan Malaysia's vibrant "Apa-e?" campaign on their social media channels (YouTube, Facebook, X, TikTok) for ongoing updates and engaging content. Better yet, find a participating Nissan showroom near you and book a test drive during the upcoming weekend sessions. Experience for yourself the smooth, responsive, and worry-free drive that the Nissan Serena e-POWER Serba Baharu and Kicks e-POWER offer. Take the wheel, feel the difference, and share your insights with fellow drivers – your input helps shape the future of driving in Malaysia!

Frequently Asked Questions (FAQs)

Q1: How does e-POWER differ from a conventional hybrid vehicle?

A1: The key difference lies in how the wheels are driven. In a conventional hybrid, both the petrol engine and an electric motor can directly power the wheels, either together or independently. With Nissan e-POWER, the electric motor always drives the wheels. The petrol engine's sole function is to generate electricity to charge the battery and power the electric motor. This provides a pure EV-like driving experience without the need for external charging.

Q2: Will I ever need to charge an e-POWER vehicle externally?

A2: No, e-POWER vehicles do not require external charging. The onboard petrol engine acts as a generator to produce all the electricity needed to power the electric motor and recharge the battery. You simply refuel with petrol as you would with a conventional car.

Q3: Is e-POWER more fuel-efficient than a standard petrol car?

A3: Yes, generally e-POWER vehicles are significantly more fuel-efficient than comparable conventional petrol cars. This is because the petrol engine is optimized to run at its most efficient RPM to generate electricity, and the electric motor provides efficient propulsion, especially in urban stop-and-go traffic. Additionally, regenerative braking helps conserve energy.

Q4: Which Nissan models feature e-POWER technology in Malaysia?

A4: In Malaysia, Nissan first introduced e-POWER technology with the Nissan Kicks e-POWER in December 2024. The highly anticipated Nissan Serena e-POWER Serba Baharu is the second model featuring this innovative technology, soon to be officially launched.

Q5: Where can I learn more or test drive an e-POWER vehicle?

A5: You can learn more about e-POWER and the "Apa-e?" campaign by visiting Nissan Malaysia's official website and following their social media channels (YouTube, Facebook, X, TikTok). To experience e-POWER firsthand, visit your nearest authorized Nissan showroom or participate in the nationwide test drive sessions scheduled for January 24-25, 2026, and January 31-February 1, 2026.