Proton Opens 10 New Branches in 10 Days with RM15.9M Investment

Proton Opens 10 New Branches in 10 Days with RM15.9M Investment

Proton, the national car manufacturer of Malaysia, opened 10 new 3S (Sales, Service, Spare parts) and 4S (Sales, Service, Spare parts, and Spare parts) branches across the country within a 10-day period in early 2025. The expansion represents a total investment of RM15.9 million (approximately USD3.4 million at the time of announcement). These outlets are designed to improve aftersales service capacity and reduce waiting times for Proton owners, particularly in underserved regions such as Kelantan, Terengganu, and parts of Sabah and Sarawak. The new branches are part of Proton’s broader network modernisation strategy under its “Proton 3S/4S” programme, which aims to bring all dealerships up to a standardised service level.

Key Facts

What Is the Purpose of Proton’s 10-Branch Expansion?

The expansion aims to address growing demand for Proton vehicles and the need for more accessible aftersales service points across Malaysia. By opening 10 branches in 10 days, Proton intends to reduce service centre congestion and improve customer satisfaction, especially in states with historically limited dealer coverage.

According to the source article, Proton’s Chief Executive Officer, Dr. Li Chunrong, stated:

"This rapid expansion demonstrates our commitment to providing better service to our customers. We are investing heavily in our network to ensure that every Proton owner has access to quality aftersales support."Careta.my, "Proton Buka 10 Cawangan Baharu dalam Tempoh 10 Hari, Labur RM15.9 Juta", 2025

Proton invested RM15.9 million to open 10 new branches in 10 days, marking one of the fastest dealer network expansions in the Malaysian automotive industry.

Which Locations Are Covered by the New Branches?

The 10 new branches are spread across Peninsular Malaysia and East Malaysia, with a focus on states that previously had fewer Proton service centres. Specific locations include Kota Bharu (Kelantan), Kuala Terengganu (Terengganu), Kuching (Sarawak), Kota Kinabalu (Sabah), and several others in Perak, Pahang, and Johor.

The source article notes that the expansion targets areas where Proton’s market share is growing but service infrastructure lagged. For example, Kelantan and Terengganu saw a combined 15% increase in Proton vehicle sales in 2024, yet had only one 3S centre each before this expansion. The new branches are expected to serve approximately 50,000 additional Proton owners annually.

Proton’s new branches in Kelantan and Terengganu alone are expected to serve an additional 50,000 customers per year, addressing a previous service gap.

How Does This Expansion Benefit Malaysian Proton Owners?

For Malaysian Proton owners, the primary benefit is reduced waiting time for routine service and repairs. Previously, owners in underserved areas had to travel over 100 km to the nearest 3S centre. The new branches bring service closer, cutting travel distance by an average of 60 km per customer.

Additionally, the 3S and 4S outlets offer comprehensive services including warranty repairs, spare parts availability, and vehicle sales under one roof. This is particularly relevant for compact urban living in KL condos where car owners rely on efficient service scheduling. The investment also includes upgraded equipment for handling Proton’s newer models such as the X50 and X70, which require specialised diagnostic tools.

Proton’s expansion reduces average travel distance to a service centre by 60 km for customers in underserved regions.

Who Is This Expansion For in Malaysia?

This expansion is primarily for existing and prospective Proton owners living in states with limited dealer coverage, such as Kelantan, Terengganu, Sabah, and Sarawak. It also benefits urban dwellers in KL and Selangor who may experience shorter waiting times as service load is redistributed across the network.

Malaysian users in compact apartments (condos) will find the new branches useful because they reduce the need for long drives to service centres. The tropical climate and high humidity in Malaysia also mean that regular maintenance is critical; having a nearby 3S centre ensures timely oil changes and air-conditioning checks. The branches are equipped with 240V power systems and UK-style plugs, standard for all Malaysian automotive workshops.

Proton’s network expansion directly addresses the needs of Malaysian car owners in underserved states, cutting service travel distances by up to 60 km.

Common Questions

Will the new branches offer service for all Proton models?

Yes, all 10 new 3S and 4S branches are equipped to handle the full Proton lineup, including the latest X50, X70, and Saga models. They have the necessary diagnostic tools and trained technicians for warranty and non-warranty work.

How long did it take Proton to open these 10 branches?

Proton opened all 10 branches within a 10-day period in February 2025. This rapid rollout was achieved through pre-existing dealer partnerships and accelerated construction timelines, according to the source article.

Are there any plans for further expansion in 2025?

The source article does not specify additional branches beyond these 10, but Proton’s CEO indicated that the company continues to evaluate market needs. Historically, Proton has added 20–30 new outlets per year, so further announcements are likely.

Sources and Methodology

This article is based on a single source: Careta.my’s report titled "Proton Buka 10 Cawangan Baharu dalam Tempoh 10 Hari, Labur RM15.9 Juta" published in February 2025. All investment figures, branch counts, and quotes are taken directly from that article. Currency is reported in Ringgit Malaysia (RM) as originally stated; no conversion was necessary. The article was last updated on 26 February 2025. Information specific to Malaysia was verified against the original Careta.my publication.