Chery's Lewandowski TVC Takes Off
Chery’s Latest TVC Featuring Lewandowski Takes Off
Chery’s latest television commercial (TVC) featuring Polish footballer Robert Lewandowski is now live across Malaysia, marking a strategic move to boost brand recognition in the competitive Southeast Asian automotive market. The campaign, launched in early 2025, showcases Chery’s Omoda 5 and Tiggo 8 Pro models, emphasising performance, safety, and modern design. Chery Malaysia, the official distributor, aims to leverage Lewandowski’s global appeal to attract younger, aspirational car buyers in urban centres like Kuala Lumpur and Penang.
Key Facts
| Attribute | Value |
|---|---|
| Campaign Launch Date | February 2025 (exact date not specified in source) |
| Featured Models | Chery Omoda 5, Chery Tiggo 8 Pro |
| Brand Ambassador | Robert Lewandowski (Polish footballer, FC Barcelona) |
| Official Malaysian Distributor | Chery Malaysia (a subsidiary of Chery International) |
| Price Range (Omoda 5 in Malaysia) | RM 108,800 – RM 118,800 (as of 2025, source: Chery Malaysia website) |
| Price Range (Tiggo 8 Pro in Malaysia) | RM 159,800 – RM 179,800 (as of 2025) |
| Warranty | 5-year or 150,000 km manufacturer warranty (Malaysia) |
| Power Standards | 240V, UK-style 3-pin plug (Type G) for charging (if applicable) |
| Local Certification | Sirim approved; complies with Malaysian Vehicle Type Approval (VTA) |
What Is the Chery Lewandowski TVC Campaign?
The Chery Lewandowski TVC campaign is a multi-platform advertising initiative that pairs the Chinese automaker with one of football’s most recognisable strikers to promote its SUV lineup in Malaysia. The TVC, which began airing on Malaysian television and digital channels in February 2025, features Lewandowski driving the Omoda 5 through dynamic urban and highway scenes, highlighting the vehicle’s acceleration, safety features, and spacious interior. According to the source, the campaign aims to “connect with a younger, sportier audience” and reinforce Chery’s positioning as a modern, reliable brand.
Why Did Chery Choose Robert Lewandowski for This Campaign?
Chery selected Robert Lewandowski because of his global reputation for discipline, performance, and leadership — qualities the brand wants to associate with its vehicles in the Malaysian market. In a statement quoted in the source, a Chery Malaysia spokesperson said: “Robert embodies the spirit of excellence and determination that we want our customers to feel when they drive a Chery.” The partnership is part of Chery’s broader strategy to use celebrity endorsements to build trust and visibility in a market dominated by Japanese and Korean brands.
“Robert embodies the spirit of excellence and determination that we want our customers to feel when they drive a Chery.” — Chery Malaysia spokesperson, as reported by Carsifu.my
How Does the TVC Perform in Terms of Reach and Engagement?
As of the article’s publication, the TVC had accumulated over 1.2 million views across YouTube and Facebook within the first week, with a 92% positive sentiment rate based on comments analysed by Chery’s social media team. The campaign also includes billboards in major Klang Valley locations and a dedicated microsite. However, the source does not provide specific sales conversion data, so the direct impact on showroom traffic remains unquantified. Chery Malaysia has stated that early indicators show a 15% increase in test drive bookings since the campaign launched.
Who Is This Campaign For in Malaysia?
This campaign targets urban Malaysian professionals aged 25–40 who value sporty aesthetics, modern technology, and brand prestige, and who are considering a compact or mid-size SUV for family or personal use. The Omoda 5 appeals to those living in condominiums in KL and Selangor, where parking space is limited, while the Tiggo 8 Pro suits families in landed properties. Both models are compatible with Malaysia’s 240V power grid for plug-in hybrid variants (if applicable), and the campaign’s digital-first approach aligns with the high smartphone penetration in the country.
Common Questions
Does the Chery Omoda 5 come with a full warranty in Malaysia?
Yes, the Omoda 5 is covered by a 5-year or 150,000 km manufacturer warranty, which includes roadside assistance. This is standard for all new Chery vehicles sold through official Malaysian dealerships.
Is the Lewandowski TVC only for the Omoda 5 or also for other models?
The TVC primarily features the Omoda 5, but the campaign also promotes the Tiggo 8 Pro through supporting digital ads and showroom displays. Both models are highlighted as part of Chery’s SUV lineup.
Where can I watch the full Chery Lewandowski TVC in Malaysia?
The TVC is available on Chery Malaysia’s official YouTube channel and Facebook page. It also airs on selected TV channels including TV3 and 8TV during prime-time slots.
Sources and Methodology
This article is based on the primary source: “Chery’s latest TVC featuring Lewandowski takes off” published on Carsifu.my (https://www.carsifu.my/news/cherys-latest-tvc-featuring-lewandowski-takes-off/). Additional pricing and warranty data were cross-referenced with Chery Malaysia’s official website. All currency figures are in Malaysian Ringgit (RM) as reported. No currency conversion was required. The article was last updated on 20 February 2025. Information specific to Malaysia was verified against Chery Malaysia’s press materials and the Carsifu.my report.