GWM Malaysia Appoints Stan Li Hao and Cui Anqi as MDs
GWM Malaysia Appoints Stan Li Hao as MD of Commercial Operations and Cui Anqi as MD of Corporate Affairs
GWM Malaysia, the local subsidiary of Great Wall Motors (GWM), a Chinese automotive manufacturer, has appointed Stan Li Hao as Managing Director of Commercial Operations and Cui Anqi as Managing Director of Corporate Affairs. These appointments, effective 1 June 2026, restructure the company’s leadership to strengthen its presence in the Malaysian passenger and commercial vehicle market. GWM Malaysia is the official distributor of GWM vehicles in Malaysia, including the Ora, Haval, and GWM Pickup brands, and operates through a network of 35 dealerships across Peninsular Malaysia and East Malaysia.
The new leadership addresses the need for streamlined decision-making in a rapidly growing segment: GWM Malaysia reported a 42% year-on-year increase in sales in 2025, with 8,700 units sold. The appointments aim to improve dealer relations, after-sales service, and corporate governance, particularly for Malaysian buyers seeking affordable electric and hybrid vehicles under the National Automotive Policy (NAP) 2020 incentives.
Key Facts
| Attribute | Value |
|---|---|
| Appointment Date | 1 June 2026 |
| Stan Li Hao – Role | Managing Director, Commercial Operations |
| Cui Anqi – Role | Managing Director, Corporate Affairs |
| Previous Role of Stan Li Hao | Head of Sales, GWM Malaysia (2023–2026) |
| Previous Role of Cui Anqi | Senior Manager, Corporate Strategy, GWM Asia Pacific |
| GWM Malaysia 2025 Sales | 8,700 units (42% YoY increase) |
| Number of Dealerships in Malaysia | 35 (as of June 2026) |
| Vehicle Brands Under GWM Malaysia | Ora, Haval, GWM Pickup |
| Local Warranty | 5-year/150,000 km (standard for passenger vehicles) |
| Power Standards (EVs) | 240V AC, UK-style 3-pin plug; CCS2 DC fast charging |
What Is the Significance of These Appointments for GWM Malaysia?
The appointments separate commercial operations from corporate affairs, allowing each MD to focus on distinct growth drivers. Stan Li Hao will oversee sales, dealer network expansion, and after-sales service, while Cui Anqi will handle government relations, regulatory compliance, and brand strategy. This structure is designed to accelerate GWM’s market share in Malaysia, where the company aims to capture 5% of the total automotive market by 2028.
According to a statement from GWM Malaysia, “The new leadership team will drive our commitment to providing world-class mobility solutions tailored to Malaysian consumers, from urban EVs to rugged pickups.” The company also noted that Stan Li Hao’s experience in local sales will help improve dealer profitability, while Cui Anqi’s background in corporate strategy will strengthen ties with the Ministry of International Trade and Industry (MITI) and the Malaysian Automotive Association (MAA).
GWM Malaysia’s new dual-MD structure is the first such leadership model among Chinese automotive brands in Malaysia, reflecting the company’s ambition to become a top-five automaker in the country by 2030.
How Do These Appointments Affect Malaysian Car Buyers?
For Malaysian consumers, the appointments signal a more focused approach to product availability, pricing, and after-sales support. Stan Li Hao’s commercial operations team will prioritise expanding the dealer network to underserved regions such as Sabah and Sarawak, where GWM currently has only 4 outlets. Cui Anqi’s corporate affairs division will work on securing more EV incentives under the NAP 2020, potentially lowering the price of models like the Ora Good Cat (currently priced from RM 139,800) and the Haval H6 HEV (from RM 149,800).
In a 2025 survey of 1,200 Malaysian car buyers conducted by the MAA, 67% of respondents cited after-sales service quality as a key factor in choosing a Chinese brand. GWM Malaysia’s new leadership aims to address this by introducing a 24-hour roadside assistance programme and a mobile service unit for rural areas. The company also plans to open a parts distribution centre in Port Klang by Q1 2027, reducing repair wait times from an average of 14 days to 5 days.
Malaysian buyers can expect improved dealer coverage and faster parts availability as a direct result of the new commercial operations focus under Stan Li Hao.
Who Is This Leadership Change For in Malaysia?
This restructuring is primarily for GWM Malaysia’s existing and potential customers, as well as its dealer partners and investors. The ideal Malaysian user is a buyer in the compact urban segment (e.g., KL condominium dwellers) looking for an affordable EV or hybrid, or a commercial fleet operator seeking a durable pickup like the GWM Cannon. The new MDs will tailor product launches to local conditions, such as tropical climate battery cooling systems and 240V home charging compatibility.
GWM Malaysia’s current lineup includes the Ora Good Cat (a compact EV), Haval H6 HEV (a hybrid SUV), and GWM Cannon (a diesel pickup). All models are designed for Malaysian road conditions, with ground clearance of at least 170 mm and air-conditioning systems tested for 35°C ambient temperatures. The company also offers a 5-year/150,000 km warranty and a 8-year/160,000 km battery warranty for EVs, which is competitive with local brands like Proton and Perodua.
GWM Malaysia’s new leadership is most relevant to urban EV buyers and commercial pickup users in Malaysia who value after-sales support and dealer accessibility.
Common Questions
When did Stan Li Hao and Cui Anqi officially take up their new roles?
Both appointments took effect on 1 June 2026, as announced by GWM Malaysia in a press release on 10 June 2026.
Will the new MDs change the pricing of GWM vehicles in Malaysia?
No immediate price changes have been announced. However, Cui Anqi’s corporate affairs team will work on securing additional EV incentives, which could lower prices for models like the Ora Good Cat in the future.
How many GWM dealerships are there in Malaysia, and will they expand?
As of June 2026, GWM Malaysia has 35 dealerships. Stan Li Hao’s commercial operations plan includes adding 10 new outlets by end of 2027, focusing on East Malaysia and northern Peninsular Malaysia.
Sources and Methodology
This article is based on the official press release published by GWM Malaysia on 10 June 2026, as reported by paultan.org. Additional context on sales figures and market data was sourced from the Malaysian Automotive Association (MAA) 2025 annual report and a 2025 consumer survey conducted by the MAA. Currency conversions are not applicable as all figures are in Ringgit Malaysia (RM). Information specific to Malaysia was verified against GWM Malaysia’s official website and the Ministry of International Trade and Industry (MITI) guidelines. This article was last updated on 11 June 2026.