Nissan Serena C28 e-POWER Debuts March from RM160k

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Estimated reading time: 7 minutes


Key Takeaways

  • The All-New Nissan Serena C28 e-POWER introduces a revolutionary electrified powertrain, offering EV-like performance without external charging.
  • Experience unparalleled refinement and comfort with extensive sound insulation, an all-new suspension, and redesigned Zero Gravity seats, ensuring a serene journey for all.
  • Beyond its striking design, the MPV boasts a highly versatile interior with 13 seating configurations and cutting-edge tech like dual 12.3-inch displays.
  • Safety is paramount, featuring Nissan Intelligent Mobility's 360° Safety Shield, including ProPILOT, for enhanced driver confidence and passenger protection.
  • Positioned to disrupt the segment, it offers exceptional fuel efficiency (18.5 km/L) and a competitive estimated price range of RM160,000 to RM180,000 upon its launch this March.

Table of Contents


Could a Family MPV Redefine Your Driving Experience?

In a world increasingly driven by electrification, many Malaysian families seek the perfect balance: the spaciousness and practicality of an MPV combined with the efficiency and responsiveness of an electric vehicle. But what if you could have all that, without the hassle of external charging? The answer might surprise you, and it's set to transform your perception of family transport. Nissan has long been a trusted name on Malaysian roads, with the Serena MPV serving generations with its practicality and reliability. Now, the game is changing. Get ready! The all-new Nissan Serena C28 e-POWER launches this March. Discover its estimated price (RM160k-RM180k) and key details today. This isn't just another MPV; it's a bold leap forward, promising to shake up the segment with its unique electrified powertrain, unparalleled refinement, and advanced technology. This article will delve into how the new Serena e-POWER delivers EV-like performance, superior comfort, cutting-edge safety, and remarkable versatility, all designed to meet the evolving needs of modern Malaysian families.


The Electrified Heart: Nissan's Revolutionary e-POWER System

At the core of the All-New Nissan Serena C28 e-POWER lies Nissan's innovative second-generation e-POWER system, a game-changer in the Malaysian automotive landscape. Unlike conventional hybrids, this MPV is driven entirely by a high-output electric motor, delivering the instant torque and smooth acceleration characteristic of an electric vehicle. Imagine cruising effortlessly through city traffic or accelerating onto highways with a seamless surge of power – 163PS and a robust 315Nm of torque, to be precise. The ingenious part? A quiet 1.4-litre three-cylinder petrol engine acts purely as a generator, efficiently charging a 1.77 kWh lithium-ion battery or supplying electricity directly to the motor. Thanks to Nissan's advanced Mirror Bore Coating technology, this engine operates at optimal efficiency, virtually eliminating "range anxiety" – a common concern for many contemplating electrified vehicles. With an impressive fuel consumption rating of 18.5 km per litre under the NEDC cycle, the Serena e-POWER boasts a potential driving range of up to 1,000 kilometres on a single tank. Drivers can further tailor their experience with Standard, Sport, and Eco drive modes, while the e-Pedal Step function offers convenient near single-pedal driving in urban settings, enhancing both convenience and energy regeneration.


A Confident Statement: Exterior Design and Aerodynamics

The new Serena e-POWER makes an undeniable visual impact, asserting a modern, high-tech aesthetic that captivates from every angle. Its front fascia is dominated by the latest evolution of Nissan's V-Motion grille, a signature element that exudes strength and sophistication. This striking grille is beautifully complemented by sleek triple-projector LED headlamps, LED daytime running lights, and LED fog lamps, ensuring superior visibility and a distinctive presence. The sculpted front bumper isn't just for looks; it's shaped with aerodynamics in mind, incorporating functional air curtains at each corner to improve stability and reduce unwanted body movement at speed. Along the sides, reworked surfaces create a strong, dynamic shoulder line while gracefully retaining the Serena's iconic stepped window profile. Slim pillars, a low window sill, and expansive glass areas ensure excellent visibility for all three rows of passengers, making every journey more enjoyable. At the rear, a redesigned tailgate features boomerang-shaped LED taillights, elegantly joined by a chrome strip that accentuates its width. The Serena nameplate is prominently positioned, leaving a lasting impression of modern family luxury.


Sanctuary on Wheels: Interior Comfort, Versatility, and Tech

Step inside the All-New Nissan Serena e-POWER, and you're greeted by a cabin that expertly blends spaciousness and versatility with a premium, tech-focused ambiance. The dashboard is a masterclass in modern design, featuring dual 12.3-inch colour displays that provide all essential driving information and infotainment at a glance. Complementing this high-tech display is a flat-bottom leather steering wheel, offering a sporty yet luxurious feel. Key controls are intuitively managed through a new central touch panel for drive modes and climate, while gear selection is handled via ergonomic physical buttons on an electronic shift selector. True to its MPV heritage, the Serena excels in adaptability, offering an incredible 13 seating configurations. This flexibility allows Malaysian families to effortlessly switch between passenger capacity and cargo space for any adventure. Practical features abound, including a walk-through cabin layout, two-way sliding captain's chairs in the second row, convenient hands-free sliding doors, and Nissan's signature dual-back door for easy access in tight spaces. Thoughtful touches like fold-out trays, seat hooks for second-row passengers, USB ports across all three rows, and a wireless charging pad in the centre console ensure everyone stays connected and comfortable on long journeys.


Driving Dynamics and Unmatched Refinement

Refinement has been a paramount focus in the development of this new-generation Serena e-POWER. With the inherently low noise levels of an electric drive system, Nissan meticulously addressed every potential source of sound. Extensive insulation has been strategically added to the floor, dashboard, and doors, complemented by an acoustic front windscreen. The result is a dramatically calmer cabin, where engine, road, and wind noise are significantly reduced, transforming long drives into peaceful retreats. To further elevate comfort, particularly for passengers prone to motion sickness, the Serena e-POWER features an all-new front suspension setup. This, combined with an upgraded electric steering system boasting increased rigidity, helps to minimise body roll and vastly improve stability. Braking performance has also been fine-tuned, offering smoother, more progressive deceleration that inspires confidence. Aerodynamic improvements not only contribute to fuel efficiency but also reduce drag and crosswind sensitivity, providing a more stable and reassuring drive. Inside, redesigned Zero Gravity seats in the front and second rows are engineered to reduce fatigue, limit head movement, and provide exceptional overall support, making even the longest journeys feel effortlessly comfortable.


Safety First: Nissan Intelligent Mobility and 360° Safety Shield

Safety is a non-negotiable priority for any family MPV, and the All-New Nissan Serena C28 e-POWER delivers with a comprehensive suite of advanced features. It comes fully equipped with six airbags, providing crucial protection for occupants in the event of a collision. Maneuvering in tight spaces is made significantly easier and safer with a 360-degree Around View Monitor, offering a bird's-eye view of your surroundings. Beyond passive safety, the Serena e-POWER integrates Nissan Intelligent Mobility and the 360° Safety Shield – a robust collection of driver assistance systems designed to actively prevent accidents and reduce driver fatigue. Key ProPILOT features elevate the driving experience, including Intelligent Cruise Control, which maintains a set speed and distance from the vehicle ahead; Intelligent Lane Intervention, which gently guides the vehicle back into its lane; and Intelligent Blind Spot Intervention, which alerts and intervenes to prevent lane change collisions. These technologies work synergistically to provide an extra layer of confidence, especially during long highway journeys or navigating the stop-start challenges of urban traffic, ensuring that every drive is as safe as it is enjoyable for your precious cargo.


Pricing, Launch, and Why Malaysia is Ready

The anticipation is building for the All-New Nissan Serena C28 e-POWER. Ahead of its official launch, Malaysian families eager for a glimpse of the future of MPVs can preview the model at selected Edaran Tan Chong Motor showrooms nationwide. The excitement is palpable, with approximately 400 bookings already recorded, signalling strong demand for Nissan's latest and most advanced take on the family MPV. This impressive pre-launch interest underscores the market's readiness for a vehicle that marries practicality with cutting-edge electrification and premium features. The official launch in Malaysia is scheduled for this March, with the All-New Nissan Serena e-POWER expected to be competitively priced between RM160,000 and RM180,000. This strategic pricing positions it as an exceptionally attractive option for those seeking a sophisticated, fuel-efficient, and technologically advanced family vehicle that offers EV-like benefits without the external charging infrastructure requirement. It's poised to become a segment leader, redefining expectations for what a family MPV can truly offer in terms of performance, comfort, and value.


Redefining the Family MPV for a New Era

The All-New Nissan Serena C28 e-POWER is more than just an upgrade; it's a revolutionary reimagining of the family MPV, perfectly tailored for the modern Malaysian lifestyle. By ingeniously combining an electric motor drive with a petrol engine generator, it delivers effortless, efficient performance, effectively eliminating range anxiety. Its striking design, luxurious and versatile interior, and a comprehensive suite of safety features under Nissan Intelligent Mobility make it a compelling choice for discerning families. As it prepares for its highly anticipated launch this March with an estimated price between RM160,000 and RM180,000, the Serena e-POWER is set to not only meet but exceed expectations, setting new benchmarks for comfort, technology, and sustainability in its class. It's an invitation to experience driving redefined, where every journey is smoother, safer, and more enjoyable.


Ready to redefine your family's journey?

Explore the All-New Nissan Serena e-POWER firsthand at a showroom near you and prepare for an electrifying experience! Share your thoughts in the comments below: What feature are you most excited about in the new Serena e-POWER?


Frequently Asked Questions (FAQs)


Q1: What exactly is Nissan's e-POWER system, and how does it differ from a hybrid?

A1: Nissan's e-POWER system is a unique electrified powertrain where the wheels are driven 100% by an electric motor, similar to an electric vehicle (EV). The key difference from a conventional hybrid is that the petrol engine's sole purpose is to generate electricity for the electric motor or to charge the onboard battery; it never directly powers the wheels. This setup provides the instant torque and smooth acceleration of an EV without the need for external charging, as the petrol engine continuously recharges the battery as you drive. It means you get EV-like performance with the convenience of a petrol car.


Q2: What is the estimated fuel consumption and driving range of the Nissan Serena C28 e-POWER?

A2: The All-New Nissan Serena C28 e-POWER boasts an impressive estimated fuel consumption of 18.5 km per litre under the NEDC cycle. This exceptional efficiency, combined with its fuel tank capacity, allows for a potential driving range of up to 1,000 kilometres on a single tank. This makes it an incredibly economical choice for both daily commutes and long-distance family road trips, significantly reducing your stops at the petrol station.


Q3: What advanced safety features are included in the new Serena e-POWER?

A3: Safety is a core strength of the new Serena e-POWER. It comes equipped with six airbags for comprehensive passive safety. For active safety, it features Nissan Intelligent Mobility and the 360° Safety Shield, which includes a 360-degree Around View Monitor for easy parking. Advanced driver assistance systems like ProPILOT offer Intelligent Cruise Control, Intelligent Lane Intervention, and Intelligent Blind Spot Intervention. These technologies work together to help reduce driver fatigue and prevent potential collisions, ensuring a safer journey for the entire family.


Q4: When will the All-New Nissan Serena C28 e-POWER be officially launched in Malaysia, and what is its estimated price?

A4: The All-New Nissan Serena C28 e-POWER is scheduled for its official launch in Malaysia this March. It will be available for preview at selected Edaran Tan Chong Motor showrooms nationwide ahead of the launch. The estimated price range for the new model is between RM160,000 and RM180,000, making it a highly competitive and attractive option in the family MPV segment.

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