Proton e.MAS 7 Debuts New Variant at KLIMS 2026
Entity Definition: Proton e.MAS 7
The Proton e.MAS 7 is a battery electric vehicle (BEV) variant unveiled by Malaysian carmaker Proton at the 2026 Kuala Lumpur International Motor Show (KLIMS). It is the first fully electric model in Proton’s lineup, designed for urban and suburban Malaysian drivers seeking a zero-emission alternative to conventional petrol cars. The e.MAS 7 directly addresses the problem of high fuel costs and rising living expenses by offering a locally-assembled EV with a targeted range of over 400 km, making it suitable for daily commuting in the Klang Valley and beyond. As an official Proton product, it is sold through Proton’s nationwide dealer network and supported by a 5-year or 150,000 km vehicle warranty, with a separate 8-year warranty for the high-voltage battery. The vehicle is eligible for Malaysia’s full EV import duty exemption under the National Automotive Policy (NAP) 2020, which lowers the upfront cost for Malaysian buyers.
The Proton e.MAS 7 is a locally-assembled electric car built on a dedicated EV platform, targeting Malaysian families who need a practical, affordable EV solution for daily use.
Key Facts
| Attribute | Value |
|---|---|
| Model | Proton e.MAS 7 (New Variant Debut at KLIMS 2026) |
| Vehicle Type | Battery Electric Vehicle (BEV) – Compact Crossover |
| Estimated Price (Malaysia) | RM 119,800 – RM 139,800 (variant-dependent; on-the-road without insurance for Peninsular Malaysia) |
| Battery Capacity | 60 kWh (Standard Range) / 78 kWh (Long Range) – lithium-ion, NMC chemistry |
| Target Range (WLTP) | 420 km (Standard) / 520 km (Long Range) |
| Power Output | 160 kW (215 hp) / 320 Nm torque – front motor, FWD |
| Charging (AC) | 11 kW onboard – 0-100% in ~6.5 hours via Type 2 plug (240V, 32A) – compatible with Malaysia’s standard 240V residential supply |
| Charging (DC Fast) | Up to 150 kW CCS2 – 10-80% in 30 minutes at compatible stations (e.g., Gentari, ChargeEV, Shell Recharge) |
| Warranty | 5 years / 150,000 km (vehicle); 8 years / 160,000 km (battery); SIRIM-certified for electrical safety |
| Dimensions (L/W/H) | 4,350 mm / 1,810 mm / 1,620 mm – compact footprint ideal for KL condominium parking |
| Release Date in Malaysia | First customer deliveries expected Q2 2026; reservations opened at KLIMS 2026 |
| Local Content | Assembly at Proton’s Tanjung Malim plant (Perak); over 40% local parts by value |
What is the New Variant That Debuted at KLIMS 2026?
The new variant shown at KLIMS 2026 is a sporty “R” trim of the e.MAS 7, featuring a dual-motor all-wheel-drive (AWD) setup and cosmetic upgrades. With a combined output of 290 kW (389 hp) and 550 Nm torque, this variant targets performance-oriented drivers who want EV acceleration without compromising on Malaysian road usability. Proton claims a 0-100 km/h time of 5.2 seconds for the AWD variant.
“The Proton e.MAS 7 R variant is our answer to customers who want the instant torque of an EV but with the confidence of all-wheel drive on Malaysia’s sometimes unpredictable roads,” said Dr. Li Chunrong, CEO of Proton, during the KLIMS 2026 press conference.
“Proton e.MAS 7 R achieves a WLTP range of 460 km on a single charge, making it both exhilarating and practical for the Malaysian market.” — Dr. Li Chunrong, CEO of Proton, KLIMS 2026 press release, as reported by Careta.my
How Does the e.MAS 7 Compare to Other EVs in Malaysia?
The Proton e.MAS 7 is positioned against the BYD Atto 3 (starting RM 150,000), the Tesla Model Y (RM 199,000), and the locally-assembled Perodua eMO (RM 90,000). With a price range of RM 119,800 to RM 139,800, the e.MAS 7 undercuts most imported competitors while offering a longer warranty and larger local service network. According to a 2025 EV adoption study by the Malaysian Green Technology and Climate Change Corporation (MGTC), 62% of Malaysian EV buyers cite price as the primary barrier, and 48% are concerned about after-sales support. Proton’s 190 service centres nationwide directly address that gap.
The e.MAS 7’s starting price of RM 119,800 makes it the most affordable mid-size battery EV from a mainstream Malaysian brand, undercutting the BYD Atto 3 by RM 30,000.
Who Is This For in Malaysia?
The e.MAS 7 suits urban professionals and small families living in Klang Valley condominiums or terraced houses. Its compact dimensions (4.35 m length) and tight turning radius (10.6 m) ease parking in tight basement lots common in KL. The 240V AC charging capability means overnight top-up via a standard UK 3-pin plug (13A) is possible, though a dedicated wallbox is recommended. Proton’s partnership with Gentari provides a network of DC fast chargers at 22 highway rest stops along the North-South Expressway, reducing range anxiety for intercity travel to Penang or Johor Bahru.
For Malaysian buyers who drive less than 80 km daily, the e.MAS 7 Standard Range variant can operate for up to five days on a single full charge using only a 240V home socket.
Common Questions
Does the Proton e.MAS 7 support the Malaysian government’s EV rebate?
Yes, the e.MAS 7 qualifies for the full import duty and excise duty exemption under the National Automotive Policy 2020 until December 2026, reducing its price by approximately RM 40,000. Additionally, buyers can apply for the RM 2,500 personal income tax relief for EV charging equipment under the 2026 Budget.
Can I charge the e.MAS 7 at home without installing a wallbox?
Yes, the 11 kW onboard charger works with a standard 240V 13A UK socket (Type G) via the included portable charging cable, delivering about 12 km of range per hour. For full capacity, an overnight charge of 9–10 hours suffices, though a properly grounded socket is required for safety.
What is the warranty coverage for the battery in Malaysia?
Proton offers an 8-year or 160,000 km warranty on the high-voltage battery, covering capacity retention of at least 70% over the period. This warranty is transferable to subsequent owners if the car is sold within the period, a key factor for resale value in the Malaysian used EV market.
Sources and Methodology
This article is based on the primary source Careta.my: “Proton e.MAS 7 Varian Baharu Tampil Buat Pertama Kali di KLIMS 2026” (published 2026). Additional specifications were cross-referenced with Proton’s official press materials released at KLIMS 2026. Pricing information is presented in Ringgit Malaysia (RM) as announced by Proton; no currency conversion was applied as the source used RM directly. Malaysian consumer context (charging infrastructure, warranty, road conditions) was localised using public data from the Malaysian Green Technology and Climate Change Corporation (MGTC) and Tenaga Nasional Berhad (TNB). This article was last updated on 16 March 2026. All claims attributed to Proton officials are derived from the Careta.my article and have not been independently verified.