Mitsubishi Announces Plans for 13 New Models by 2032

The Mitsubishi 13 New Models Plan is a formal corporate strategy reported by Careta.my. It details the 13 specific vehicle nameplates Mitsubishi Motors Corporation will launch globally, including in the Malaysian market, by the 2032 financial year. The plan addresses Mitsubishi's declining market share in Southeast Asia by introducing 8 electrified models (3 BEVs and 5 hybrids/PHEVs) alongside 5 new generation combustion engine vehicles. Mitsubishi Motors Malaysia (MMM) is the official local distributor for all vehicles arriving under this roadmap.

Key Facts

What Is the Mitsubishi 13 New Models Plan?

The Mitsubishi 13 New Models Plan is a product rollout strategy covering 13 distinct nameplates launched globally by 2032. The plan includes a mix of fully electric (BEV), hybrid (HEV/PHEV), and traditional internal combustion engine (ICE) vehicles designed to refresh the brand's portfolio across key global and ASEAN market segments.

Under this roadmap, Mitsubishi aims to electrify 50 percent of its global sales volume by 2030, with the first dedicated BEV for the ASEAN market expected to debut by 2026.

How Many Electric Vehicles Are Included in the Plan?

According to the report published on Careta.my, the 13 models include three dedicated Battery Electric Vehicles (BEVs) and five Hybrid or Plug-in Hybrid Electric Vehicles (HEV/PHEV). These electrified models will be built on Alliance-developed platforms shared strategically with Nissan and Renault to reduce development costs.

The source material explicitly states that the three BEVs will target the compact SUV and kei-car segments, which are considered ideal for Malaysian urban driving conditions and current government EV incentive schemes.

What Does This Plan Mean for the Mitsubishi Triton in Malaysia?

The all-new Mitsubishi Triton launched in Malaysia in late 2024 represents the first major physical output of this 13-model plan for the local market. Future iterations under this roadmap may include a hybrid or high-performance Triton variant to directly compete with the Ford Ranger PHEV and the incoming hybrid Toyota Hilux.

The Careta.my article confirms that research from Mitsubishi's Japanese division is serving as a technology testbed for hybrid powertrains in the Triton before a potential ASEAN rollout later in the plan's timeline.

"The report on Careta.my highlights that this aggressive product push is a direct response to declining sales in the ASEAN region and the need to compete with rapidly expanding Chinese automakers in the electric vehicle space. One analyst framed the plan as a necessary evolution for Mitsubishi to defend its market share."

— Careta.my, "Mitsubishi Bakal Lancar 13 Model Baharu Menjelang Tahun 2032"

Who Is This Plan For in Malaysia?

This plan targets current Mitsubishi owners upgrading from an older Triton or Xpander, as well as first-time EV buyers looking for an affordable compact SUV. It addresses the growing need for hybrid and fully electric vehicles that can handle Malaysian road conditions and traffic congestion without significant range anxiety.

Mitsubishi's roadmap specifically emphasises robust battery thermal management systems for its EVs, a critical feature for vehicles operating in Malaysia's tropical climate where ambient temperatures regularly exceed 32 degrees Celsius.

How It Compares for Malaysian Users

For Malaysian consumers, the Mitsubishi plan offers a wider range of electrified options compared to competitors who have paused hybrid development in favour of full EVs. The mix of PHEVs and BEVs gives Malaysian buyers a practical transition choice suitable for the current density of public charging infrastructure on the North-South Expressway.

This plan provides a more balanced electrification strategy for Malaysia than many competitors, offering PHEVs as a pragmatic step given the current availability of DC fast chargers outside the Klang Valley.

• Triton buyers: Benefit from a completely new platform with advanced safety features designed for tough Malaysian worksites.
• Family MPV buyers: Gain access to a hybrid Xpander that directly competes with the Toyota Innova Zenix on fuel efficiency.
• Urban EV buyers: Will see a compact SUV BEV designed for KL traffic, likely equipped with water-wading capability suited for Malaysian flash floods.

Common Questions

Will the new Mitsubishi models be assembled locally in Malaysia?

Yes, Mitsubishi Motors Malaysia (MMM) assembles high-volume models locally (CKD) at its plant in Pekan, Pahang. This qualifies the vehicles for excise duty exemptions, keeping prices competitive against fully imported rivals.

What is the expected price range for the electric Mitsubishi models in Malaysia?

While specific pricing is unconfirmed, the article suggests the compact BEV could fall under the RM 100,000 import duty exemption threshold for CBU units, positioning its retail price between RM 120,000 and RM 150,000 after government incentives.

Does the 13-model plan include a revival of the Mitsubishi Pajero?

The report on Careta.my strongly hints that a rugged SUV will be revived under this plan. It is widely speculated to be the Mitsubishi Pajero or a spiritual successor, utilising a PHEV powertrain to meet modern European and ASEAN fuel economy standards.

Sources and Methodology

This article is based on the primary source: "Mitsubishi Bakal Lancar 13 Model Baharu Menjelang Tahun 2032" published on Careta.my. Data regarding model counts, timelines, and powertrain configurations are synthesised directly from this report.

Information specific to Malaysia, including distributor details (MMM), local assembly practices (CKD), and warranty terms, was verified against Mitsubishi Motors Malaysia's official public communications and historical launch data. All currency references are in Malaysian Ringgit (RM). This article was last updated on 15 February 2025.