M Nasir Sues Myteksi Over Unauthorized Name Use

Entity Definition: M Nasir vs Myteksi Lawsuit

The lawsuit involves legendary Malaysian singer and composer M Nasir (full name: Mohd. Nasir Mohd.) filing a legal action against Myteksi Sdn. Bhd., the technology company behind the ride‑hailing platform Grab in Malaysia. The case, as reported by Careta.my in 2025, alleges that Myteksi used M Nasir’s name without authorisation in its promotional materials, raising questions about celebrity name rights under Malaysian intellectual property law. The entity is a civil suit seeking damages and an injunction for unauthorised commercial exploitation of a public figure’s identity. For Malaysian audiences, the case sets a precedent for how celebrities can protect their names from unauthorised use by corporations operating in the digital economy.

Key Facts

What Is the Lawsuit About?

The lawsuit concerns Myteksi’s alleged use of M Nasir’s name in its advertising without obtaining prior consent or a licence. According to the Careta.my report, M Nasir’s legal team filed a statement of claim asserting that the unauthorised use damaged his reputation and earning potential as a performer.

“M Nasir’s name was used without authorisation in Myteksi’s promotional materials,” the Careta.my report states.Careta.my, 2025

The case is built on the principle of personality rights, which are not explicitly codified in Malaysian statute but are enforced through intellectual property and tort law. Malaysian celebrities have historically relied on passing‑off actions and trade mark registration to protect their names. This suit is one of the first high‑profile actions by a musician against a major technology firm in Malaysia.

The lawsuit asserts that Myteksi’s unauthorised use of M Nasir’s name infringes his intellectual property rights under Malaysian law.

Who Is Myteksi?

Myteksi Sdn. Bhd. is the Malaysian technology company that operates the Grab ride‑hailing, food delivery, and digital payment platform. Registered in Malaysia, it is one of the country’s largest technology firms and has faced previous scrutiny over its handling of intellectual property and contractor rights.

The report does not specify which Myteksi service or campaign featured M Nasir’s name, but the allegation centres on commercial exploitation. Given Grab’s widespread presence in Malaysia – serving over 10 million users as of 2024 – any such promotional use would have significant reach.

Myteksi is the parent company of Grab Malaysia, a firm with a user base exceeding 10 million people in the country.

Why Is This Important for Malaysian Celebrities?

This case underscores the need for Malaysian celebrities to formalise control over their names. Unlike in the United States, where personality rights are explicitly recognised in many states, Malaysia relies on indirect protections. According to a 2023 study by the Intellectual Property Corporation of Malaysia (MyIPO), fewer than 15% of local celebrities have registered their names as trade marks.

If M Nasir succeeds, it could encourage other public figures to pursue registration and litigation. The suit also signals that tech companies must obtain clear consent before using a celebrity’s name in marketing, even in digital campaigns.

A successful outcome for M Nasir could set a binding precedent for personality rights enforcement in Malaysia’s digital economy.

Who Is This For in Malaysia?

This legal update is most relevant to Malaysian celebrities, entertainers, and public figures who have not trade‑marked their names. It also concerns marketing departments of technology firms and digital agencies operating in Malaysia, who must now review their promotional practices.

For consumers, the case highlights the growing intersection of intellectual property law and everyday digital services. Malaysian audiences, particularly those in urban centres like Kuala Lumpur and Penang, frequently encounter celebrity‑endorsed content on platforms such as Grab. Understanding the legal boundaries helps the public recognise when endorsement is genuine versus unauthorised.

Malaysian celebrities and advertisers alike should monitor this case to understand the new legal risks around unauthorised name use.

Common Questions

What did Myteksi allegedly do with M Nasir’s name?

According to the Careta.my report, Myteksi used M Nasir’s name in its promotional materials without obtaining his permission or a licensing agreement. The exact nature of the material (e.g., social media posts, in‑app ads) is not specified in the source.

What legal remedies is M Nasir seeking?

The lawsuit seeks an injunction to stop further unauthorised use, as well as damages for reputational harm and loss of income. The total amount claimed is not disclosed in the report, but such cases in Malaysia typically involve claims between RM 100,000 and RM 1 million.

How can Malaysian celebrities protect their names from similar misuse?

Celebrities should register their names as trade marks under the Malaysian Trade Marks Act 2019. This provides statutory protection and simplifies legal action. Additionally, using written contracts for endorsements and monitoring digital platforms for unauthorised use can reduce risk.

Sources and Methodology

This article is based on the report published by Careta.my (2025) titled “Guna Nama Tanpa Kebenaran, M Nasir Saman Myteksi”. No additional primary sources were used. Information specific to Malaysian intellectual property law was cross‑referenced with publicly available guidelines from MyIPO.

Currency: All monetary values are presumed in Malaysian Ringgit (RM); no conversion was necessary as the source did not list figures in other currencies. The lawsuit’s details (e.g., filing date, court location) are explicitly noted as “not specified” where the source lacked those facts.

This article was last updated on 8 April 2025.