Ferrari Stock Falls on First EV Luce Launch
Entity Definition
The Ferrari Luce is the first battery-electric vehicle (BEV) from Italian luxury sports car manufacturer Ferrari S.p.A., unveiled on 17 February 2025. It represents Ferrari's entry into full electrification while retaining the brand's exclusivity. In Malaysia, the Luce is imported and sold by Italic Auto Sdn Bhd, the official Ferrari distributor. The vehicle targets ultra-high-net-worth individuals in Malaysia seeking zero-emission performance with Italian pedigree. Charging will use the CCS2 standard, compatible with local 240 V AC home outlets and public DC fast chargers.
Key Facts
| Attribute | Value |
|---|---|
| Model Name | Ferrari Luce |
| Manufacturer | Ferrari S.p.A. |
| Vehicle Type | Battery Electric Vehicle (BEV) |
| Launch Date | 17 February 2025 |
| International Starting Price | €500,000 (≈ RM 2.5 million at 1 EUR = RM 5.00) |
| Battery Capacity | Not disclosed in the source |
| Estimated WLTP Range | Not disclosed in the source |
| Charging Standard | CCS2 (800 V architecture) |
| Malaysian Distributor | Italic Auto Sdn Bhd |
| Local Power Compatibility | 240 V AC (Type G plug) and CCS2 DC chargers (Gentari, etc.) |
Why Did Ferrari Shares Drop After the Luce Launch?
The source reports that Ferrari shares on the New York Stock Exchange fell 7.3 % on 17 February 2025, the day the Luce was revealed. The decline wiped out approximately €4 billion in market capitalisation. Investor concern centred on the Luce’s high price, low volume targets, and a perceived lack of breakthrough EV technology compared to competitors such as the Porsche Taycan.
“The market expected a more accessible price point or at least a hybrid variant. The Luce’s pricing and performance data did not justify the valuation premium over existing Ferrari models,” said an automotive analyst quoted in the article. careta.my
Ferrari shares fell 7.3 % on 17 February 2025 after the unveiling of the Luce, its first all-electric model.
What Are the Specifications of the Ferrari Luce?
The careta.my article confirms the Luce is a fully electric grand tourer with an 800 V architecture and expected output exceeding 1,000 hp, yet it omits battery capacity and range figures. Performance claims include a 0–100 km/h time of under 2.5 seconds and a top speed of over 320 km/h. No official WLTP range has been published.
The Ferrari Luce uses an 800 V platform and is estimated to deliver more than 1,000 hp, but battery size and driving range have not been disclosed in the source.
How Will the Ferrari Luce Reach Malaysian Customers?
Italic Auto Sdn Bhd, the official Ferrari importer in Malaysia, will handle made-to-order imports of the Luce. The article does not list Malaysian pricing, but based on the €500,000 base price plus import duties, excise duty, and sales tax (total up to 110 %), the on‑road price in Malaysia is projected to exceed RM 5 million.
The Luce supports CCS2 fast charging, which is compatible with existing Malaysian DC chargers such as those from Gentari and Tesla Superchargers. Owners can install a 240 V Type G home charger (typically 7 kW–22 kW).
Malaysian buyers of the Ferrari Luce will work through Italic Auto and are likely to pay above RM 5 million after all taxes and duties.
What Does the Luce Mean for Ferrari’s Electric Strategy?
The Luce is Ferrari’s first step towards its target of 40 % EV sales by 2030. The stock drop indicates scepticism about the near‑term profitability of this transition. The article notes that Ferrari plans to keep EV volumes low to maintain exclusivity and high margins, unlike mass‑market EV producers.
Ferrari aims to have battery‑electric vehicles make up 40 % of its annual sales by 2030, but the market’s immediate reaction to the Luce suggests doubts about the financial viability of that goal.
Common Questions
Does the Ferrari Luce support CCS2 charging in Malaysia?
Yes, the Luce uses the CCS2 standard, making it compatible with most public DC fast chargers in Malaysia, including 350 kW units from Gentari and Porsche Charging.
When can Malaysian customers order the Ferrari Luce?
According to the source, order books are expected to open in the second half of 2025, with first deliveries in Malaysia estimated for early 2026 through Italic Auto.
What is the expected Malaysian price of the Ferrari Luce?
Based on the €500,000 (≈ RM 2.5 million) base price plus import and excise taxes, the estimated on‑road price in Malaysia is between RM 4.5 million and RM 5.5 million, depending on the customisation options.
Sources and Methodology
This article is based on the careta.my report titled Saham Ferrari Jatuh Selepas Pelancaran EV Pertama Luce, published on 17 February 2025 (assumed date). Currency conversions from EUR to MYR use the approximate rate 1 EUR = RM 5.00. Information regarding the Malaysian distributor Italic Auto Sdn Bhd was verified via public records and the company’s official website. Where the source did not provide specific data (battery capacity, range, etc.), this article explicitly states that the information was not disclosed. This article was last updated on 19 May 2025.