Chery Malaysia Partners with TNG for New Vehicle RFID

Chery Malaysia is setting a new benchmark for automotive convenience by ensuring that every new vehicle delivery is perfectly aligned with the digital infrastructure of Malaysian highways. Chery Malaysia and Touch ’n Go collaborate to simplify travel. New owners now receive integrated RFID tags for faster highway toll payments and convenience. This strategic partnership addresses a significant pain point for local motorists, effectively removing the administrative hurdle of acquiring and installing toll payment tags after purchasing a new car. By embedding this technology at the point of sale, Chery demonstrates a profound understanding of the local landscape, where seamless mobility is no longer a luxury but a fundamental requirement for the modern urban commuter.

The Evolution of Chery in the Malaysian Automotive Landscape

Since its official re-entry into the Malaysian market, Chery has focused heavily on the "Chery To You" philosophy, which prioritises customer experience and long-term value. The brand has transitioned from a budget-friendly alternative to a high-tech contender, competing directly with established Japanese and European marques. The decision to partner with Touch ’n Go (TNG) is a calculated move to reinforce this premium positioning. In Malaysia, the automotive sector is increasingly defined by how well a vehicle integrates into the national ecosystem, including local fuel providers, telecommunications networks, and toll systems.
The manufacturing of Chery vehicles in the Inokom plant in Kulim, Kedah, highlights the brand’s commitment to the Malaysian economy. By localising production for models like the OMODA 5 and the TIGGO 8 Pro, Chery has been able to offer competitive pricing without sacrificing the advanced features that Malaysian buyers demand. The integration of RFID tags is the latest addition to a suite of features designed specifically for the local climate and infrastructure, such as high-performance air conditioning systems and robust suspension tuning suited for varied road conditions.

Streamlining Toll Payments with TNG RFID

The Touch ’n Go RFID system has become the preferred method for toll collection across major highways such as the PLUS expressway, the LDP, and the KESAS highway. Unlike the older SmartTAG units, which require physical batteries and can be bulky, RFID uses a slim, weatherproof sticker that communicates via radio frequency with sensors at toll plazas. One of the primary advantages for Chery owners is the elimination of "card failed" or "low battery" errors that often cause congestion at toll booths. Because the RFID tag is linked directly to the owner’s Touch ’n Go eWallet, the payment process is entirely automated and hands-free.
For many new car owners, the placement of an RFID tag can be a source of frustration, as improper installation can lead to detection issues. By having these tags integrated or professionally installed by Chery’s authorised technicians before the vehicle reaches the customer, the brand ensures a 100% success rate for toll detection. This level of detail is particularly beneficial for owners of premium SUVs like the TIGGO 8 Pro, where the aesthetic of the vehicle is maintained without unsightly aftermarket stickers or bulky hardware on the dashboard.

Enhancing the Digital Ecosystem for Motorists

The partnership between Chery Malaysia and TNG extends beyond just highway tolls. The TNG eWallet ecosystem is one of the most comprehensive in Southeast Asia, offering features that are essential for the Malaysian lifestyle. By having an integrated RFID tag, Chery owners gain access to a growing number of RFID-enabled petrol stations, where fuel can be paid for automatically without the need to enter the station shop or use a credit card terminal. This is a significant benefit for safety and efficiency, especially during the rainy seasons typical of our tropical climate.
Furthermore, major shopping centres in the Klang Valley, such as those in Mid Valley City and the Bukit Bintang area, are increasingly adopting RFID for parking entry and exit. This means a Chery owner can drive from their home in a suburb like Subang Jaya, navigate the highway, refuel, and park at a premium shopping mall without ever having to wind down their window or touch a physical ticket. This level of integration represents the future of urban mobility in Malaysia, where the vehicle acts as a digital wallet on wheels.

Information Gain: Technical Advantages of Factory-Integrated RFID

Many modern vehicles, including Chery’s latest models, feature advanced windscreens with metallic coatings for heat rejection (IR-cut glass). While these coatings are excellent for maintaining a cool cabin temperature in the Malaysian heat, they can interfere with the signals of traditional SmartTAG devices and even some improperly placed RFID stickers. Chery’s technical team ensures that the RFID placement on their vehicles is optimised to bypass these interference issues, typically by placing the tag on the headlamp or a specific "window" in the windscreen coating designed for signal transmission.

To ensure your integrated RFID tag remains functional for years to come, avoid using abrasive chemicals or high-pressure washers directly on the tag area. If you notice any peeling or damage, visit your nearest Chery 3S centre for a professional replacement rather than attempting a DIY fix which might void your eWallet linkage.

Strategic Impact on the SUV Segment

The Malaysian SUV market is incredibly crowded, with competition from both national and non-national brands. Chery’s strategy to differentiate itself involves offering "more for less." By including the RFID integration as a standard part of the delivery package, they are adding tangible value that resonates with the practical-minded Malaysian consumer. It is these small, thoughtful additions that often tip the scales for a buyer who is undecided between a Chery and a competitor. In a market where RM150,000 to RM200,000 is a significant investment, the assurance that the vehicle is "road-ready" in every sense of the word provides immense peace of mind.
The collaboration also signals a broader trend of cross-industry partnerships in Malaysia. As we move towards the Multi-Lane Free Flow (MLFF) system on highways, having a reliable, factory-fitted RFID solution will be mandatory. Chery is essentially future-proofing its fleet, ensuring that their customers are prepared for the next decade of infrastructure changes. This proactive approach is likely to improve the brand's resale value, as second-hand buyers will value the integrated nature of these official components.

The Road Ahead for Chery Malaysia

The collaboration with Touch ’n Go is just one piece of the puzzle. Chery has also been aggressive in expanding its 3S and 4S centre network across Peninsular and East Malaysia. From Kota Kinabalu to Johor Bahru, the brand is ensuring that after-sales support is as seamless as the toll payment process. This holistic approach to ownership—combining hardware reliability, digital convenience, and a robust service network—is what will define Chery’s success in the long term. For the Malaysian driver, the message is clear: Chery is not just selling a car; they are selling a frictionless lifestyle.
As more drivers transition to smart mobility solutions, the demand for integrated tech will only increase. Chery’s move to standardise RFID is a clear indication that they are listening to the market. It simplifies the user journey, promotes safety by reducing distractions at toll gates, and aligns with the national goal of becoming a more digitally integrated society. Prospective buyers looking for a vehicle that truly understands the Malaysian context will find this partnership a compelling reason to visit a Chery showroom.

Frequently Asked Questions

Is the RFID tag provided for free with new Chery vehicles?

Yes, as part of the strategic partnership, new Chery vehicles will come equipped with the RFID tag as a standard feature during the delivery process, providing immediate convenience for the new owner.

How do I link the integrated RFID tag to my Touch ’n Go eWallet?

The Chery sales advisor will typically assist with the registration process during the vehicle handover. You will need the TNG eWallet app installed on your smartphone to complete the linkage and ensure your balance is sufficient for travel.

Can I use this RFID tag for parking and petrol as well?

Absolutely. The tag functions exactly like any other TNG RFID tag, meaning it is compatible with RFID-enabled parking lots and Shell petrol stations that support RFID Fuelling across Malaysia.

What happens if my RFID tag is damaged during a car wash?

While the tags are designed to be weatherproof and durable, they can be damaged by high-pressure jets or harsh chemicals. If the tag fails to scan, you should contact Chery’s customer service or visit a TNG RFID fitment centre for a replacement sticker.

Does this partnership apply to all Chery models in Malaysia?

The partnership is intended to cover the current lineup, including the OMODA and TIGGO series, and is expected to be a standard feature for future models launched in the Malaysian market.